Wisconsin - CMS NPI registry, October 2026
Eye Doctors in Wisconsin: 588 Registered Practices
The October 2026 CMS national provider file lists 588 eye care organizations across Wisconsin: 487 registered as optometry practices (83 percent) and 101 as ophthalmology practices. They sit in 198 cities and towns, led by Milwaukee (31), Brookfield (22), Kenosha (21) and Madison (21). 27 metro areas have enough registered practices for a page of their own and hold 87 percent of the state's records; the remainder are listed below. 123 records were updated by the practice in 2024 or later and 321 have not been touched since before 2020.
Where they are: Milwaukee-Waukesha alone holds 169 of them, 29 percent of the state total. Optometry accounts for 83 percent of Wisconsin records, and 16 practices register a subspecialty such as retina, glaucoma or pediatric care as their primary code rather than the general code.
Registered practices
588
74 with a profile page
Optometry
487
83% of the state total
Ophthalmology
101
16 register a subspecialty
Metro areas
27
198 cities and towns
Address matched
92%
rest placed at a ZIP code centroid
What an eye exam costs in Wisconsin
The registry holds no prices, so nothing here is a quote. The nearest published figure is $95, the median starting exam fee across the 1,280 US retail optical stores that print one on their own store pages (30 September 2026). For a national benchmark somebody does publish, Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). In Wisconsin, the 22 stores publishing a fee have a median of $69 and a range of $65 to $190: two practices in this state differ by more than Wisconsin differs from the national median.
The bigger lever is which of the 588 practices below you call. Retail optical sits at $50 to $110, independent optometry at $120 to $200, and the 101 Wisconsin ophthalmology practices at $150 to $300 or more, since those visits are usually medical rather than routine.
Metro areas in Wisconsin
Metro areas are Census core based statistical areas, so a metro can carry several counties and dozens of towns. Each one below has its own page with the full practice list.
| Metro area | Practices | Optometry | Ophthalmology | Cities | Type |
|---|---|---|---|---|---|
| Milwaukee-Waukesha | 169 | 128 | 41 | 36 | Metropolitan Statistical Area |
| Madison | 55 | 53 | 2 | 15 | Metropolitan Statistical Area |
| Racine-Mount Pleasant | 30 | 20 | 10 | 6 | Metropolitan Statistical Area |
| Appleton | 28 | 23 | 5 | 9 | Metropolitan Statistical Area |
| Kenosha | 25 | 19 | 6 | 4 | Metropolitan Statistical Area |
| Green Bay | 24 | 20 | 4 | 5 | Metropolitan Statistical Area |
| Minneapolis-St. Paul-Bloomington | 16 | 16 | 0 | 9 | Metropolitan Statistical Area |
| Oshkosh-Neenah | 16 | 13 | 3 | 4 | Metropolitan Statistical Area |
| Eau Claire | 15 | 12 | 3 | 6 | Metropolitan Statistical Area |
| Wausau | 15 | 13 | 2 | 6 | Metropolitan Statistical Area |
| Sheboygan | 14 | 11 | 3 | 3 | Metropolitan Statistical Area |
| Beaver Dam | 11 | 7 | 4 | 5 | Micropolitan Statistical Area |
| La Crosse-Onalaska | 11 | 11 | 0 | 5 | Metropolitan Statistical Area |
| Wisconsin Rapids-Marshfield | 11 | 9 | 2 | 4 | Micropolitan Statistical Area |
| Janesville-Beloit | 10 | 10 | 0 | 5 | Metropolitan Statistical Area |
| Rice Lake | 9 | 9 | 0 | 6 | Micropolitan Statistical Area |
| Whitewater-Elkhorn | 8 | 7 | 1 | 4 | Micropolitan Statistical Area |
| Fond du Lac | 7 | 7 | 0 | 3 | Metropolitan Statistical Area |
| Stevens Point-Plover | 6 | 5 | 1 | 2 | Micropolitan Statistical Area |
| Manitowoc | 5 | 3 | 2 | 3 | Micropolitan Statistical Area |
| Marinette | 4 | 2 | 2 | 1 | Micropolitan Statistical Area |
| Platteville | 4 | 4 | 0 | 3 | Micropolitan Statistical Area |
| Sparta | 4 | 4 | 0 | 3 | Micropolitan Statistical Area |
| Watertown-Fort Atkinson | 4 | 3 | 1 | 3 | Micropolitan Statistical Area |
| Baraboo | 3 | 3 | 0 | 3 | Micropolitan Statistical Area |
| Duluth | 3 | 3 | 0 | 1 | Metropolitan Statistical Area |
| Shawano | 3 | 3 | 0 | 2 | Micropolitan Statistical Area |
Cities with the most registered practices
| City | Practices | Optometry | Ophthalmology |
|---|---|---|---|
| Milwaukee | 31 | 19 | 12 |
| Brookfield | 22 | 17 | 5 |
| Kenosha | 21 | 15 | 6 |
| Madison | 21 | 20 | 1 |
| Green Bay | 19 | 16 | 3 |
| Appleton | 17 | 12 | 5 |
| Racine | 17 | 14 | 3 |
| New Berlin | 11 | 9 | 2 |
| Wauwatosa | 11 | 7 | 4 |
| Sheboygan | 10 | 7 | 3 |
| Oshkosh | 9 | 7 | 2 |
| Waukesha | 9 | 8 | 1 |
| Eau Claire | 8 | 5 | 3 |
| Glendale | 8 | 4 | 4 |
| Menomonee Falls | 7 | 6 | 1 |
| Wausau | 7 | 6 | 1 |
| Greenfield | 6 | 2 | 4 |
| Mequon | 6 | 4 | 2 |
| West Allis | 6 | 5 | 1 |
| Burlington | 5 | 1 | 4 |
| Janesville | 5 | 5 | 0 |
| Oconomowoc | 5 | 4 | 1 |
| Richland Center | 5 | 5 | 0 |
| Sun Prairie | 5 | 4 | 1 |
| Wisconsin Rapids | 5 | 4 | 1 |
| Antigo | 4 | 3 | 1 |
| Fitchburg | 4 | 4 | 0 |
| Fond du Lac | 4 | 4 | 0 |
| Hudson | 4 | 4 | 0 |
| La Crosse | 4 | 4 | 0 |
City names are the free-text values practices entered in the registry, so nearby suburbs sometimes appear under their own name rather than the main city. The metro pages group them properly.
Practices outside the metro pages
78 practices sit in small metro and micropolitan areas or in rural counties outside any Census metro area, so they are listed here rather than on a page of their own.
| Practice | City | Registered as | Phone on record | Record updated |
|---|---|---|---|---|
| Christopherson Eye Clinic | Amery | Optometry | (715) 268-2020 | July 2022 |
| Family Eye Inc | Amery | Optometry | (715) 268-9010 | September 2012 |
| Antigo Eye Care Center | Antigo | Optometry | (715) 623-3620 | July 2008 |
| Antigo Vision Clinic SC | Antigo | Optometry | (715) 623-2180 | August 2008 |
| Eye Clinic of Wisconsin, S.C. | Antigo | Ophthalmology | (715) 623-6662 | January 2025 |
| Midline Vision Group LLC | Antigo | Optometry | (715) 623-2180 | November 2022 |
| Gundersen Health System Arcadia Eye Clinic Registered as Gundersen Clinic Ltd | Arcadia | Optometry | (608) 782-7300 | May 2022 |
| Ashland Eye Specialist, SC | Ashland | Ophthalmology | (715) 682-0482 | February 2009 |
| Northern Waters Ophthalmology SC | Ashland | Ophthalmology | (715) 682-0363 | September 2014 |
| Sateren Eye Care, S.C. | Ashland | Optometry | (715) 682-4666 | April 2008 |
| Berlin Family Eye Care SC | Berlin | Optometry | (920) 361-1696 | July 2023 |
| Foster Primary Eye Care | Black River Falls | Optometry | (715) 284-4876 | November 2010 |
| Gundersen Lutheran Eye Clinic - Black River Falls Registered as Gundersen Clinic, Ltd. | Black River Falls | Optometry | (608) 782-7300 | August 2021 |
| Valley View Vision SC | Centuria | Optometry | (715) 646-1336 | October 2012 |
| Kivlin Eye Clinic, SC | Clear Lake | Optometry | (715) 263-2600 | August 2009 |
| Griebenow Eyecare Clintonville Registered as Griebenow Eyecare, S.C. | Clintonville | Optometry | (715) 823-5112 | October 2025 |
| Crandon Vision Center | Crandon | Optometry | (715) 478-2401 | July 2008 |
| Eye Care Center Ltd | Darlington | Optometry | (608) 776-4413 | February 2010 |
| Southwest Health Darlington Clinic Registered as Southwest Health Center, Inc. | Darlington | Optometry | (608) 776-4413 | April 2024 |
| Durand Optometry Clinic LLC | Durand | Optometry | (715) 672-8981 | June 2018 |
| Vision Source Florence Registered as Nhh Visiongroup, S.C. | Florence | Optometry | (715) 528-5331 | March 2009 |
| Frederic Eye Associates Registered as St Croix Falls Eye Associates Inc. | Frederic | Optometry | (715) 327-8239 | June 2023 |
| Gundersen Clinic Ltd | Friendship | Optometry | (608) 782-7300 | August 2021 |
| Grantsburg Eye Associates Registered as St Croix Falls Eye Associates | Grantsburg | Optometry | (715) 463-2370 | June 2023 |
| Hayward Family Eye Care Registered as Optom-Eyes Care LLC | Hayward | Optometry | (715) 634-8616 | June 2021 |
| Hayward Family Eye Care, Inc | Hayward | Optometry | (715) 634-8616 | January 2017 |
| Refocus Eyecare Center, LLC | Iola | Optometry | (715) 445-3553 | April 2023 |
| John W. Schaefer, O.D. | Mauston | Optometry | (608) 847-6264 | September 2008 |
| Mauston Family Eyecare, LLC | Mauston | Optometry | (608) 847-6264 | April 2024 |
| Beyond 20-20 Vision Therapy LLC | Medford | Optometry | (715) 748-2020 | November 2023 |
| Eye Clinic of Wisconsin, S.C. | Medford | Ophthalmology | (715) 748-5775 | February 2025 |
| Healthview Eye Care Center-Medford Registered as Healthview Eye Care Center-Medford SC | Medford | Optometry | (715) 748-2020 | October 2026 |
| Charles Bland,S.C. | Menomonie | Optometry | (715) 235-5084 | August 2020 |
| Kivlin Eye Clinic SC | Menomonie | Optometry | (715) 235-3838 | February 2008 |
| Dr. Ronald J. Piffl, Optometrist, LLC | Merrill | Optometry | (715) 536-3250 | February 2012 |
| Eye Clinic of Wisconsin, S.C. | Merrill | Ophthalmology | (715) 536-2535 | January 2025 |
| Rezin Optical LLC | Merrill | Optometry | (715) 536-4292 | January 2013 |
| Smith Vision Center, Optometrists LLC | Milltown | Optometry | (715) 825-3974 | October 2007 |
| Advanced Family Vision Care Registered as Vickers Eyecare, Inc | Minocqua | Optometry | (715) 358-3937 | November 2007 |
| Advanced Vision Care, LLC | Minocqua | Optometry | (715) 358-3937 | August 2020 |
| Mvp Vision Group, S.C. | Minocqua | Optometry | (715) 358-3937 | October 2026 |
| Durand Optometry Clinic LLC DBA Mondovi Eye and Optical | Mondovi | Optometry | (715) 926-4273 | April 2008 |
| Family Eye Clinic, Inc. | Neillsville | Optometry | (715) 743-3219 | February 2008 |
| Foster Primary Eye Care Ltd | Neillsville | Optometry | (715) 743-3126 | November 2010 |
| Griebenow Eyecare, S.C. | New London | Optometry | (920) 982-3711 | August 2020 |
| Wolf River Eyecare LLC | New London | Optometry | (920) 982-4561 | July 2015 |
| Osceola Family Eyecare Registered as Osceola Family Eyecare LLC | Osceola | Optometry | (715) 294-2500 | January 2012 |
| Northern Sight Vision Clinic, LLC | Phillips | Optometry | (715) 339-2040 | April 2014 |
| Gundersen Eye Clinic and Dental Specialties Prairie du Chien Registered as Gundersen Clinic, Ltd. | Prairie du Chien | Optometry | (608) 782-7300 | August 2021 |
| Berlin Family Eye Care SC | Princeton | Optometry | (920) 295-3880 | July 2023 |
| Eye Clinic of Wisconsin, S.C. | Rhinelander | Ophthalmology | (715) 362-2600 | January 2025 |
| Dr Marcy Kyser L.L.C. | Richland Center | Optometry | (608) 579-9555 | August 2025 |
| Gundersen Health System Richland Center Eye Clinic Registered as Gundersen Clinic Ltd | Richland Center | Optometry | (608) 647-8995 | August 2021 |
| Olson Eye Care | Richland Center | Optometry | (608) 647-7914 | August 2009 |
| Olson Family Vision | Richland Center | Optometry | (608) 649-3937 | December 2023 |
| Pioneer Optical Registered as Center Optical, Inc. | Richland Center | Optometry | (608) 647-7369 | January 2008 |
| Thielke Family Eye Care, LLC | Saint Croix Falls | Optometry | (715) 483-2571 | March 2015 |
| Siren Family Eyecare, LLC | Siren | Optometry | (715) 349-2733 | June 2011 |
| St Croix Falls Eye Associates Inc. | St Croix Falls | Optometry | (715) 483-3259 | October 2023 |
| Baycare Clinic, LLP | Sturgeon Bay | Ophthalmology | (920) 743-9532 | August 2026 |
| Clear View Optical, S.C. | Sturgeon Bay | Optometry | (920) 743-8884 | November 2010 |
| Door County Eye Associates, Inc | Sturgeon Bay | Optometry | (920) 743-2020 | March 2026 |
| Peninsula Vision Care LLC | Sturgeon Bay | Optometry | (920) 743-5053 | November 2024 |
| Cardinal Family Eye Care LLC | Thorp | Optometry | (715) 669-5631 | February 2008 |
| Dr.s Melcher and Sprague | Thorp | Optometry | (715) 669-5631 | August 2007 |
| Drs Melcher and Sprague Optometrists SC | Thorp | Optometry | (715) 669-5631 | July 2008 |
| Northern Sight Vision Clinic, LLC | Tomahawk | Optometry | (715) 453-3636 | April 2014 |
| Nor-Door Island Eyecare Inc | Washington Island | Optometry | (920) 847-3093 | March 2017 |
| Advanced Family Eyecare | Waupaca | Optometry | (715) 258-8168 | July 2011 |
| Community Eyecare Center SC | Waupaca | Optometry | (715) 258-2020 | April 2012 |
| Wautoma Eye Clinic S.C. | Wautoma | Optometry | (920) 787-3837 | August 2020 |
| Wisconsin Optometric Eye Doctor, Inc. | Wautoma | Corneal and contact lens management | (920) 787-3837 | September 2025 |
| St. Croix Tribal Optical Registered as St. Croix Tribal Council | Webster | Optometry | (715) 349-8554 | October 2024 |
| Webster Eye Associates Registered as St Croix Falls Eye Associates | Webster | Optometry | (715) 866-4700 | June 2023 |
| Gundersen Clinic, Ltd. | Whitehall | Optometry | (608) 782-7300 | August 2021 |
| Buffington Optometry LLC | Woodruff | Optometry | (715) 358-4060 | July 2011 |
| Eye Clinic of Wisconsion, SC | Woodruff | Ophthalmology | (715) 261-8500 | February 2011 |
| Redman & Gelinas SC | Woodruff | Ophthalmology | (715) 356-2262 | January 2026 |
Phone numbers are the practice location numbers on the NPI record, self-reported and not verified by CMS or by us. The record date is the last time the practice updated its own registry entry.
Retail optical brands registered in Wisconsin
Records whose legal or trading name contains the brand. Retail chains are the low end of the exam price range, so this is worth checking before you call an independent practice.
| Brand | Records in WI | Price guide |
|---|---|---|
| MyEyeDr | 16 | MyEyeDr exam prices |
| Pearle Vision | 7 | Pearle Vision exam prices |
| America's Best | 6 | America's Best exam prices |
| Visionworks | 2 | Visionworks exam prices |
Multi-site practice groups
Names registered at three or more separate Wisconsin locations. Group practices often run one price list across every office, so a quote from one site usually holds at the others.
| Practice group | Registered locations in WI |
|---|---|
| Wisconsin Vision, LLC | 27 |
| Myeyedr. | 16 |
| Gundersen Eye Clinic and Dental Specialties Prairie du Chien | 10 |
| Ophthalmology Associates S C | 6 |
| America's Best Contacts & Eyeglasses | 6 |
| Eye Clinic of Wisconsin, S.C. | 5 |
| Eggert Family Eyecare | 4 |
| St Croix Falls Eye Associates Inc. | 4 |
| Midline Vision Group, LLC | 4 |
| Teleoptometric Service, P.C. | 4 |
| Eye Physicians and Surgeons SC | 4 |
| Insight Eye Care, LLC | 3 |
| Dean M Springer Eyecare Inc | 3 |
| Eye Clinic of Wisconsin, SC | 3 |
| Vita Park Eye Associates, SC | 3 |
| Loomis Optical | 3 |
| Olson Eye Care LLC | 3 |
| Pearle Vision Inc | 3 |
| Family Vision & Contact Lens Ctrs SC | 3 |
| Community Eyecare Inc | 3 |
Other states
Related price guides
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (October 2026, published October 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.