VisionTestCost.com is an independent price comparison resource. One labelled affiliate link (VSP individual vision plans) can earn us a commission; it never changes a price. Most US optical chains publish no exam price at all, so a figure here is either a published price or a reported range, and the provider pages say which.
Rice Lake - CMS NPI registry, October 2026

Eye Doctors in Rice Lake, WI: 9 Registered Practices

9 eye care organizations on the Wisconsin side of the Rice Lake micropolitan statistical area area hold a current NPI in the October 2026 CMS file: 9 optometry practices (100 percent) and 0 ophthalmology practices. They spread across 6 cities, led by Cameron (2), Rice Lake (2), Turtle Lake (2) and Barron (1). The metro covers Barron County. 0 records were refreshed by the practice in 2024 or later and 8 have not been updated since before 2020.

Booking here: 100 percent of Rice Lake records are optometry practices, which is the side of the market that does routine exams at $120 to $200 without insurance. The 0 ophthalmology practices are physician offices and price accordingly, at $150 to $300 or more. Springer Eyecare run multiple offices in this metro, so one price check usually covers all of them.

Registered practices
9
1 with a profile page
Optometry
9
100% of this metro
Ophthalmology
0
0 register a subspecialty
Cities covered
6
1 county
Address matched
89%
rest placed at a ZIP code centroid

What an eye exam costs around Rice Lake

No prices exist in the NPI registry, so treat the list below as a call sheet rather than a quote sheet. The nearest published national figure is $95, the median starting exam fee across the 1,280 US retail optical stores that print one on their own store pages (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004).

No national retail optical brand is registered under its own name in this metro, so expect the independent optometry band of $120 to $200 rather than the $50 to $110 retail band. A comprehensive exam is $80 to $120 at the middle half of stores that print a price, and a contact lens fitting is priced separately, at a $129 median published fee.

Where the practices are

CityPracticesOptometryOphthalmology
Cameron220
Rice Lake220
Turtle Lake220
Barron110
Chetek110
Cumberland110

City is the free-text value the practice entered in the registry. Every city in this table sits inside the Rice Lake micropolitan statistical area area as defined by the Census 2023 delineation.

Every registered practice in Rice Lake

Ordered by city, then by name. Names in blue have a profile page with the full registry record and the nearest alternatives.

PracticeCityRegistered asPhone on recordRecord updated
Springer Eyecare
Registered as Dean M Springer Eyecare Inc
BarronOptometry(715) 637-2020March 2009
Wade Family Eye Care SC
Registered as Cameron Family Eye Care LLC
CameronOptometry(715) 458-3937March 2022
Wade Family Eye Care, SCCameronOptometry(715) 458-3937March 2010
Herman Advanced Family EyecareChetekOptometry(715) 924-3660March 2011
Jacobson Advanced Eye Care
Registered as Lee R Jacobson OD SC
CumberlandOptometry(715) 822-2091October 2008
Northview Eye Associates LLCRice LakeOptometry(715) 234-3113July 2018
Rice Lake Family Eyecare, LLCRice LakeOptometry(715) 234-1511November 2009
Dean M Springer Eyecare IncTurtle LakeOptometry(715) 986-4448March 2009
Springer Eyecare
Registered as Dean M Springer Eyecare Inc
Turtle LakeOptometry(715) 986-4448February 2008

Phone numbers are the practice location numbers on the NPI record. They are self-reported, CMS does not verify them, and 8 of these records have not been updated since before 2020. An NPI does not mean the practice is licensed: that is a matter for the Wisconsin licensing boards.

Groups with more than one office here

Practice groupOffices in this metro
Springer Eyecare3

Nearby metro areas

Eau Claire, WI (15)Minneapolis-St. Paul-Bloomington, WI (16)Red Wing, MN (8)Minneapolis-St. Paul-Bloomington, MN (355)Duluth, WI (3)Rochester, MN (17)All Wisconsin practices

Related price guides

Eye exam cost without insuranceComprehensive eye exam costContact lens exam and fittingGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (October 2026, published October 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Site updated 2026-10-25