What insurance does Target Optical accept?

Target Optical is owned by Luxottica (same parent as EyeMed), so EyeMed is the preferred network with the best in-network rates. VSP, Davis Vision, Spectera, Aetna Vision, and Cigna Vision are also commonly accepted. Verify your specific plan with the local store.

Are Target Optical exams covered by Medicare?

Original Medicare Part B does not cover routine exams. Medicare Advantage plans frequently include routine vision benefits usable at Target Optical, especially Humana Vision and UnitedHealth Vision Advantage plans. Verify benefits with your specific MA plan.

Target Optical Eye Exam Cost in 2026: $70-$100

Q: How much is an eye exam at Target Optical in 2026?

Target Optical eye exams typically cost $70-$100 without insurance in 2026. With EyeMed (the preferred network) the copay is often $0-$20. Most other major vision plans accepted at a $10-$25 copay. No Target membership required.

Q: Does Target RedCard discount eye exams?

No. The Target RedCard's 5% discount applies to most Target purchases but is generally excluded from Target Optical exam fees. RedCard does apply to glasses and contact lens purchases at Target Optical.

Target Optical is owned by Luxottica, the same parent that runs EyeMed. That ownership means EyeMed members often pay $0-$20 for an exam, the best-in-network rate. Out of pocket the exam runs $70-$100. No Target membership required; walk-ins common at mall locations.

Target Optical Pricing (2026)

Service	Typical 2026 Cost	Notes
Comprehensive eye exam (no insurance)	$70 - $100	Independent OD inside Target
With EyeMed (Target's preferred plan)	$0 - $20	Luxottica-owned network discount
With other vision insurance copay	$10 - $25	VSP, Davis Vision, Spectera
Contact-lens fitting add-on	$95 - $130	Higher for toric / multifocal
Medicare Advantage routine benefit	$0 - $30	Plan-dependent

Prices vary by location and the independent optometrist running the in-store clinic.

The Luxottica / EyeMed Edge

Target Optical, LensCrafters, Pearle Vision, and Sunglass Hut are all owned by Luxottica. EyeMed (also Luxottica-owned) is the preferred vision plan at all four. If you have EyeMed insurance, Target Optical is typically the cheapest of the four chains for an exam because Target carries lower base prices than LensCrafters or Pearle.

EyeMed members: If your plan has the standard $10 exam copay, Target Optical typically waives or reduces it further at promotional periods. Check the EyeMed app for active offers before booking.

Vision Plans Target Optical Accepts

EyeMed (preferred)VSPDavis VisionSpecteraAetna VisionCigna VisionHumana VisionMedicare Advantage

FAQ

How much is an eye exam at Target Optical in 2026?

$70-$100 without insurance, $0-$20 copay with EyeMed (preferred), $10-$25 with other major plans.

Does Target RedCard discount eye exams?

No. RedCard's 5% applies to glasses and contact lens purchases at Target Optical, not to the exam fee itself.

Does Target Optical accept walk-ins?

Yes, most mall-based Target Optical locations accept walk-ins, though appointments are recommended for busy periods.

Does Target Optical do contact lens fittings?

Yes. Fitting fees are an additional $95-$130 on top of the standard exam, depending on lens complexity.

Is Target Optical owned by Target?

The retail brand 'Target Optical' is licensed to Luxottica; the optometrists are independent practitioners. Target Corporation does not directly operate the optical centres.

Sources

All prices verified May 2026. Costs vary by location; coverage varies by plan.