VisionTestCost.com is an independent price comparison resource. Not affiliated with any eye care provider or insurance company. Prices are estimates based on publicly available data.
La Crosse-Onalaska - CMS NPI registry, August 2026

Eye Doctors in La Crosse-Onalaska, WI: 11 Registered Practices

11 eye care organizations on the Wisconsin side of the La Crosse-Onalaska metropolitan statistical area area hold a current NPI in the August 2026 CMS file: 11 optometry practices (100 percent) and 0 ophthalmology practices. They spread across 5 cities, led by La Crosse (4), Onalaska (3), Holmen (2) and Hillsboro (1). The metro covers 2 counties including La Crosse County and Vernon County. 1 records were refreshed by the practice in 2024 or later and 8 have not been updated since before 2020.

Booking here: 100 percent of La Crosse-Onalaska records are optometry practices, which is the side of the market that does routine exams at $120 to $200 without insurance. The 0 ophthalmology practices are physician offices and price accordingly, at $150 to $300 or more. Gundersen Lutheran Eye Clinic - Hillsboro and Optical Fashions Ltd run multiple offices in this metro, so one price check usually covers all of them.

Registered practices
11
1 with a profile page
Optometry
11
100% of this metro
Ophthalmology
0
1 register a subspecialty
Cities covered
5
2 counties
Address matched
91%
rest placed at a ZIP code centroid

What an eye exam costs around La Crosse-Onalaska

No prices exist in the NPI registry, so treat the list below as a call sheet rather than a quote sheet. Nationally this site puts an eye exam at about $136 without insurance and around $25 with a vision plan.

Pearle Vision (1 record) is registered in this metro, and retail optical is the $50 to $110 end of the range. Independent optometry runs $120 to $200, and a comprehensive exam is $100 to $250.

Where the practices are

CityPracticesOptometryOphthalmology
La Crosse440
Onalaska330
Holmen220
Hillsboro110
Viroqua110

City is the free-text value the practice entered in the registry. Every city in this table sits inside the La Crosse-Onalaska metropolitan statistical area area as defined by the Census 2023 delineation.

Every registered practice in La Crosse-Onalaska

Ordered by city, then by name. Names in blue have a profile page with the full registry record and the nearest alternatives.

PracticeCityRegistered asPhone on recordRecord updated
Gundersen Lutheran Eye Clinic - Hillsboro
Registered as Gundersen Clinic, Ltd.
HillsboroOptometry(608) 782-7300August 2021
Holmen Eye Clinic
Registered as Orlich Ophthalmic Consulting S.C.
HolmenOptometry(608) 526-1177October 2007
Optical Fashions LtdHolmenOptometry(608) 782-7127December 2017
Family Vision Center of la CrosseLa CrosseOptometry(608) 788-4300April 2017
Optical Fashions LtdLa CrosseOptometry(608) 782-7127October 2012
Pearle Vision
Registered as Palm Vision, LLC
Pearle Vision
La CrosseOptometry(608) 781-2020October 2009
Vision Therapy Academy, LLCLa CrosseVision therapy(608) 788-5380November 2008
Onalaska Vision Associates, Inc.OnalaskaOptometry(608) 781-7150September 2009
Summerfield Vision Care LLCOnalaskaOptometry(608) 787-7409March 2008
Teleoptometric Service, P.C.OnalaskaOptometry(608) 781-1193May 2026
Gundersen Clinic, Ltd.ViroquaOptometry(608) 782-7300August 2021

Phone numbers are the practice location numbers on the NPI record. They are self-reported, CMS does not verify them, and 8 of these records have not been updated since before 2020. An NPI does not mean the practice is licensed: that is a matter for the Wisconsin licensing boards.

Groups with more than one office here

Practice groupOffices in this metro
Gundersen Lutheran Eye Clinic - Hillsboro2
Optical Fashions Ltd2

Nearby metro areas

Sparta, WI (4)Baraboo, WI (3)Rochester, MN (17)Wisconsin Rapids-Marshfield, WI (11)Eau Claire, WI (15)Platteville, WI (4)All Wisconsin practices

Related price guides

Eye exam cost without insuranceComprehensive eye exam costContact lens exam and fittingGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Didn't find your answer?

Ask us. A real person reads every question and we answer the ones we can, with sources. If your question would help other readers, we may publish an anonymised version, with your permission. General reference, not medical advice.

Ask a question[email protected]

Updated 2026-07-06