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Muskegon-Norton Shores - CMS NPI registry, August 2026

Eye Doctors in Muskegon-Norton Shores, MI: 28 Registered Practices

28 eye care organizations on the Michigan side of the Muskegon-Norton Shores metropolitan statistical area area hold a current NPI in the August 2026 CMS file: 24 optometry practices (86 percent) and 4 ophthalmology practices. They spread across 7 cities, led by Muskegon (15), Norton Shores (7), Whitehall (2) and Fruitport (1). The metro covers Muskegon County. 2 records were refreshed by the practice in 2024 or later and 18 have not been updated since before 2020.

Booking here: 86 percent of Muskegon-Norton Shores records are optometry practices, which is the side of the market that does routine exams at $120 to $200 without insurance. The 4 ophthalmology practices are physician offices and price accordingly, at $150 to $300 or more. Rx Optical and Rx Optical Laboratories, Inc run multiple offices in this metro, so one price check usually covers all of them.

Registered practices
28
3 with a profile page
Optometry
24
86% of this metro
Ophthalmology
4
2 register a subspecialty
Cities covered
7
1 county
Address matched
96%
rest placed at a ZIP code centroid

What an eye exam costs around Muskegon-Norton Shores

No prices exist in the NPI registry, so treat the list below as a call sheet rather than a quote sheet. Nationally this site puts an eye exam at about $136 without insurance and around $25 with a vision plan.

MyEyeDr (3 records) is registered in this metro, and retail optical is the $50 to $110 end of the range. Independent optometry runs $120 to $200, and a comprehensive exam is $100 to $250.

Where the practices are

CityPracticesOptometryOphthalmology
Muskegon15132
Norton Shores752
Whitehall220
Fruitport110
Muskegon Hts110
N Muskegon110
North Muskegon110

City is the free-text value the practice entered in the registry. Every city in this table sits inside the Muskegon-Norton Shores metropolitan statistical area area as defined by the Census 2023 delineation.

Every registered practice in Muskegon-Norton Shores

Ordered by city, then by name. Names in blue have a profile page with the full registry record and the nearest alternatives.

PracticeCityRegistered asPhone on recordRecord updated
Fruitport Family Eye Care, PLLCFruitportOptometry(231) 865-9990January 2012
Eye Care One
Registered as Hcl of West Michigan LLC
MuskegonOptometry(231) 719-9200April 2013
Goodwill Optical
Registered as Goodwill Optical Inc
MuskegonOptometry(231) 739-2126January 2009
Goodwill Optical
Registered as Goodwill Optical Inc
MuskegonOptometry(231) 739-2126April 2008
Gundersen and Zuker PLLCMuskegonOptometry(231) 722-3556January 2015
Kent Optical
Registered as Kent Vision Centers Inc
MuskegonOptometry(231) 726-3635April 2008
Kentwood Family Eye CareMuskegonOptometry(231) 750-0845November 2014
Lynne Unger, OdpcMuskegonCorneal and contact lens management(231) 739-7124July 2007
Optics Plus LLCMuskegonOccupational vision(231) 744-0440November 2012
Rx Optical
Registered as Myeyedr Optometry of Michigan, LLC
MyEyeDr
MuskegonOptometry(231) 798-7230May 2022
Rx Optical
Registered as Myeyedr Optometry of Michigan, LLC
MyEyeDr
MuskegonOptometry(231) 767-1600May 2022
Rx Optical Laboratories, IncMuskegonOptometry(231) 767-1600December 2017
Rx Optical Laboratories, Inc.MuskegonOptometry(231) 798-7230December 2017
Shoreline Ophthalmology, PLLCMuskegonOphthalmology(231) 739-9009December 2022
Todd J. Riker, O.D. / Vision Center
Registered as Cornerstone Optometry PLLC
MuskegonOptometry(231) 739-4728February 2010
West Michigan Ophthalmology, PCMuskegonOphthalmology(231) 737-9378May 2008
Co-Optical Eye Care Express Inc.Muskegon HtsOptometry(231) 733-2685December 2014
Northshore Optometry LLCN MuskegonOptometry(231) 744-3573June 2026
Shoreline Ophthalmology, PLLCNorth MuskegonOptometry(231) 744-4580May 2022
Associated Retinal Consultants, PCNorton ShoresOphthalmology(231) 733-7832January 2024
Lakeshore Eyecare
Registered as Lakeshore Professional Eyecare PC
Norton ShoresOptometry(231) 780-4700July 2015
Orbit Consulting P.C.Norton ShoresOptometry(616) 405-2588May 2020
Rx Optical
Registered as Myeyedr Optometry of Michigan, LLC
MyEyeDr
Norton ShoresOptometry(231) 220-0223May 2022
Rx Optical Laboratories, Inc.Norton ShoresOptometry(231) 220-0223December 2017
Shoreline Ophthalmology, PLLCNorton ShoresOptometry(231) 739-9009May 2022
West Michigan Eye & LaserNorton ShoresOphthalmology(231) 737-9378September 2023
Family Eye Care of White Lake
Registered as Deborah Osborne, O.D., PLLC
WhitehallOptometry(231) 894-2488September 2012
Gundersen and Zuker PLLCWhitehallOptometry(231) 893-5671February 2015

Phone numbers are the practice location numbers on the NPI record. They are self-reported, CMS does not verify them, and 18 of these records have not been updated since before 2020. An NPI does not mean the practice is licensed: that is a matter for the Michigan licensing boards.

Groups with more than one office here

Practice groupOffices in this metro
Rx Optical3
Rx Optical Laboratories, Inc3
Shoreline Ophthalmology, PLLC3
Goodwill Optical2
Gundersen and Zuker PLLC2

Nearby metro areas

Grand Rapids-Wyoming-Kentwood, MI (202)Holland, MI (9)Big Rapids, MI (9)Ludington, MI (6)Kalamazoo-Portage, MI (39)Mount Pleasant, MI (6)All Michigan practices

Related price guides

Eye exam cost without insuranceComprehensive eye exam costContact lens exam and fittingGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06