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Holland - CMS NPI registry, August 2026

Eye Doctors in Holland, MI: 9 Registered Practices

9 eye care organizations on the Michigan side of the Holland micropolitan statistical area area hold a current NPI in the August 2026 CMS file: 8 optometry practices (89 percent) and 1 ophthalmology practices. They spread across 4 cities, led by Holland (3), Plainwell (3), Douglas (2) and Allegan (1). The metro covers Allegan County. 1 records were refreshed by the practice in 2024 or later and 6 have not been updated since before 2020.

Booking here: 89 percent of Holland records are optometry practices, which is the side of the market that does routine exams at $120 to $200 without insurance. The 1 ophthalmology practices are physician offices and price accordingly, at $150 to $300 or more. Rx Optical and Rx Optical Laboratories, Inc. run multiple offices in this metro, so one price check usually covers all of them.

Registered practices
9
1 with a profile page
Optometry
8
89% of this metro
Ophthalmology
1
1 register a subspecialty
Cities covered
4
1 county
Address matched
100%
every record matched to a street address

What an eye exam costs around Holland

No prices exist in the NPI registry, so treat the list below as a call sheet rather than a quote sheet. Nationally this site puts an eye exam at about $136 without insurance and around $25 with a vision plan.

MyEyeDr (2 records) is registered in this metro, and retail optical is the $50 to $110 end of the range. Independent optometry runs $120 to $200, and a comprehensive exam is $100 to $250.

Where the practices are

CityPracticesOptometryOphthalmology
Holland321
Plainwell330
Douglas220
Allegan110

City is the free-text value the practice entered in the registry. Every city in this table sits inside the Holland micropolitan statistical area area as defined by the Census 2023 delineation.

Every registered practice in Holland

Ordered by city, then by name. Names in blue have a profile page with the full registry record and the nearest alternatives.

PracticeCityRegistered asPhone on recordRecord updated
Allegan Eyecare PCAlleganVision therapy(269) 673-5100November 2014
Marineau Eye Care, PLCDouglasOptometry(269) 857-2020May 2025
Richard C Annis OD PCDouglasOptometry(269) 857-2020March 2008
Holland Eye Surgery & Laser Center
Registered as Holland Eye Clinic, PC
HollandOphthalmology(616) 396-2316December 2007
Rx Optical
Registered as Myeyedr Optometry of Michigan, LLC
MyEyeDr
HollandOptometry(616) 396-8814May 2022
Rx Optical Laboratories, Inc.HollandOptometry(616) 396-8814December 2017
Alice Hanes OD PLLCPlainwellOptometry(269) 685-6021December 2010
Rx Optical
Registered as Myeyedr Optometry of Michigan, LLC
MyEyeDr
PlainwellOptometry(269) 685-1071May 2022
Rx Optical Laboratories, Inc.PlainwellOptometry(269) 685-1071December 2017

Phone numbers are the practice location numbers on the NPI record. They are self-reported, CMS does not verify them, and 6 of these records have not been updated since before 2020. An NPI does not mean the practice is licensed: that is a matter for the Michigan licensing boards.

Groups with more than one office here

Practice groupOffices in this metro
Rx Optical2
Rx Optical Laboratories, Inc.2

Nearby metro areas

Grand Rapids-Wyoming-Kentwood, MI (202)Kalamazoo-Portage, MI (39)Muskegon-Norton Shores, MI (28)South Bend-Mishawaka, MI (4)Battle Creek, MI (19)Niles, MI (25)All Michigan practices

Related price guides

Eye exam cost without insuranceComprehensive eye exam costContact lens exam and fittingGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06