Rx Optical, 1720 E Sternberg Rd, Muskegon: NPI Registry Record
What the registry record says
- NPI number
- 1154906675
- Legal business name
- Myeyedr Optometry of Michigan, LLC
- Registered trading name
- Rx Optical
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 1720 E Sternberg Rd
Muskegon, MI 49444-7880 - Phone on the record
- (231) 798-7230
- NPI issued
- March 16, 2021
- Record last updated by the practice
- May 27, 2022
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Muskegon-Norton Shores, MI
- County
- Muskegon County
- Locations under this name
- 67 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Myeyedr Optometry of Michigan, LLC and registered Rx Optical as its trading name, so an insurance statement may show a name that does not match the sign on the door. 67 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The name matches the MyEyeDr retail brand, which sits at the $50 to $110 end of the exam price range rather than the independent-practice end. The entry was last refreshed in May 2022. That is neither fresh nor ancient by the standards of this metro, where 2 of 28 records were updated in 2024 or later and 18 predate 2020.
For local context: Muskegon holds 15 registered eye care practices in this snapshot, 13 of them optometry and 2 ophthalmology, in ZIP codes including 49444. 13 of them took an NPI before this practice did. The closest is Rx Optical Laboratories, Inc. in Muskegon, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Michigan boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
59 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Muskegon-Norton Shores metro itself there are 28, 14 of them elsewhere in Muskegon. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Rx Optical Laboratories, Inc. | Muskegon | Optometry | 0.0 mi | (231) 798-7230 |
| Associated Retinal Consultants, PC | Norton Shores | Ophthalmology | 0.7 mi | (231) 733-7832 |
| West Michigan Eye & Laser | Norton Shores | Ophthalmology | 1.1 mi | (231) 737-9378 |
| Fruitport Family Eye Care, PLLC | Fruitport | Optometry | 2.9 mi | (231) 865-9990 |
| Shoreline Ophthalmology, PLLC | Muskegon | Ophthalmology | 3.6 mi | (231) 739-9009 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Rx Optical. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 28 practices on the Muskegon-Norton Shores page give you the full local field to call around.