North Bay Eye Associates, Inc, Healdsburg: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1083890693
- Legal business name
- North Bay Eye Associates, A Medical Corporation
- Registered trading name
- North Bay Eye Associates, Inc
- Primary registered specialty
- Ophthalmology (207W00000X)
- Non eye care codes on the record
- 1 additional taxonomy code outside optometry and ophthalmology
- Practice location
- 1310 Prentice Dr, Suite F
Healdsburg, CA 95448-3384 - Phone on the record
- (707) 433-9475
- NPI issued
- January 14, 2008
- Record last updated by the practice
- July 21, 2022
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Santa Rosa-Petaluma, CA
- County
- Sonoma County
- Parent organization
- North Bay Eye Associates, A Medical Corporation
- Organization subpart
- Yes, this location bills as a subpart of a larger organization
- Locations under this name
- 6 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name North Bay Eye Associates, A Medical Corporation and registered North Bay Eye Associates, Inc as its trading name, so an insurance statement may show a name that does not match the sign on the door. CMS records this location as a subpart of North Bay Eye Associates, A Medical Corporation, meaning it bills under its own NPI but belongs to a larger organization. 6 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in July 2022. That is neither fresh nor ancient by the standards of this metro, where 7 of 55 records were updated in 2024 or later and 36 predate 2020.
For local context: Healdsburg holds 4 registered eye care practices in this snapshot, 2 of them optometry and 2 ophthalmology, in ZIP codes including 95448. No other practice in the city took its NPI earlier than this one, which makes it the longest-registered address here. The closest is Alliance Medical Center in Healdsburg, 0.2 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The California boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
43 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Santa Rosa-Petaluma metro itself there are 55, 3 of them elsewhere in Healdsburg. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Alliance Medical Center | Healdsburg | Optometry | 0.2 mi | (707) 480-3898 |
| Healdsburg Optometry | Healdsburg | Optometry | 0.7 mi | (707) 433-5020 |
| Barth Vision APC | Healdsburg | Ophthalmology | 0.7 mi | (707) 955-1120 |
| Lyons Optometry | Windsor | Optometry | 7.2 mi | (707) 838-9393 |
| Firstsight Vision Services, Inc. | Windsor | Optometry | 8.0 mi | (707) 838-0397 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an ophthalmology practice like this
The NPI registry holds no prices, so nothing here is a quote from North Bay Eye Associates, Inc, and ophthalmology practices do not publish fee schedules. Customers report paying $150 to $300 or more at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask North Bay Eye Associates, Inc for its self-pay price.
Ophthalmology visits are usually medical rather than routine, which changes who pays: medical insurance and Medicare Part B cover a medically necessary exam, while a routine refraction for glasses is normally not covered. Ask whether the visit will be billed as medical or routine before you book, and compare with the 34 optometry practices on the Santa Rosa-Petaluma page if you only need a prescription.