Alliance Medical Center, Healdsburg: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1588497168
- Legal business name
- Alliance Medical Center
- Registered trading name
- Alliance Medical Center
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 1381 University St
Healdsburg, CA 95448-3314 - Phone on the record
- (707) 480-3898
- NPI issued
- August 20, 2024
- Record last updated by the practice
- April 17, 2025
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Santa Rosa-Petaluma, CA
- County
- Sonoma County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The entry was refreshed in April 2025, putting it among the 7 of 55 Santa Rosa-Petaluma records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Healdsburg holds 4 registered eye care practices in this snapshot, 2 of them optometry and 2 ophthalmology, in ZIP codes including 95448. 3 of them took an NPI before this practice did. The closest is North Bay Eye Associates, Inc in Healdsburg, 0.2 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The California boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
43 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Santa Rosa-Petaluma metro itself there are 55, 3 of them elsewhere in Healdsburg. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| North Bay Eye Associates, Inc | Healdsburg | Ophthalmology | 0.2 mi | (707) 433-9475 |
| Healdsburg Optometry | Healdsburg | Optometry | 0.9 mi | (707) 433-5020 |
| Barth Vision APC | Healdsburg | Ophthalmology | 0.9 mi | (707) 955-1120 |
| Lyons Optometry | Windsor | Optometry | 7.3 mi | (707) 838-9393 |
| Firstsight Vision Services, Inc. | Windsor | Optometry | 8.0 mi | (707) 838-0397 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Alliance Medical Center. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 55 practices on the Santa Rosa-Petaluma page give you the full local field to call around.