Eye Boutique, LLC, New Berlin: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1114144276
- Legal business name
- Eye Boutique, LLC
- Primary registered specialty
- Optometrist (152W00000X)
- Non eye care codes on the record
- 1 additional taxonomy code outside optometry and ophthalmology
- Practice location
- 16800 W Cleveland Ave
New Berlin, WI 53151-3533 - Phone on the record
- (262) 432-2005
- NPI issued
- April 19, 2007
- Record last updated by the practice
- August 4, 2026
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Milwaukee-Waukesha, WI
- County
- Waukesha County
- Parent organization
- Luxottica of America Inc
- Organization subpart
- Yes, this location bills as a subpart of a larger organization
- Locations under this name
- 6 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
CMS records this location as a subpart of Luxottica of America Inc, meaning it bills under its own NPI but belongs to a larger organization. 6 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was refreshed in August 2026, putting it among the 49 of 168 Milwaukee-Waukesha records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: New Berlin holds 11 registered eye care practices in this snapshot, 9 of them optometry and 2 ophthalmology, in ZIP codes including 53151. 3 of them took an NPI before this practice did. The closest is Heartland Vision in New Berlin, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Wisconsin boards hold the licensing record, and the practice itself is the only source for what it charges today.
Also registered at this address
1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.
| Organization | Registered as | Record updated |
|---|---|---|
| Heartland Vision | Optometry | August 2026 |
Nearest registered practices
185 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Milwaukee-Waukesha metro itself there are 168, 10 of them elsewhere in New Berlin. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Heartland Vision | New Berlin | Optometry | 0.0 mi | (262) 432-2005 |
| Eye Site Vision Care Center Inc | New Berlin | Optometry | 1.4 mi | (262) 789-6929 |
| Ophthalmology Associates S C | New Berlin | Ophthalmology | 1.5 mi | (262) 784-3937 |
| Lang Family Eye Care LLC | New Berlin | Optometry | 1.6 mi | (262) 923-7073 |
| Ophthalmology Associates S C | New Berlin | Ophthalmology | 1.6 mi | (262) 784-3937 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Eye Boutique, LLC. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 168 practices on the Milwaukee-Waukesha page give you the full local field to call around.