Eye Wisconsin LLC, Sun Prairie: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1396423273
- Legal business name
- Eye Wisconsin LLC
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 1721 W Main St
Sun Prairie, WI 53590-3161 - Phone on the record
- (608) 837-7325
- NPI issued
- July 10, 2023
- Record last updated by the practice
- July 10, 2023
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Madison, WI
- County
- Dane County
- Parent organization
- Eye Wisconsin LLC
- Organization subpart
- Yes, this location bills as a subpart of a larger organization
- Locations under this name
- 2 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
CMS records this location as a subpart of Eye Wisconsin LLC, meaning it bills under its own NPI but belongs to a larger organization. 2 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in July 2023. That is neither fresh nor ancient by the standards of this metro, where 13 of 55 records were updated in 2024 or later and 27 predate 2020.
For local context: Sun Prairie holds 5 registered eye care practices in this snapshot, 4 of them optometry and 1 ophthalmology, in ZIP codes including 53590. 4 of them took an NPI before this practice did. The closest is Baldwin Eye Care, LLC in Sun Prairie, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Wisconsin boards hold the licensing record, and the practice itself is the only source for what it charges today.
Also registered at this address
1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.
| Organization | Registered as | Record updated |
|---|---|---|
| Baldwin Eye Care, LLC | Optometry | February 2021 |
Nearest registered practices
50 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Madison metro itself there are 55, 4 of them elsewhere in Sun Prairie. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Baldwin Eye Care, LLC | Sun Prairie | Optometry | 0.0 mi | (608) 837-7325 |
| Wright Vision Care | Sun Prairie | Optometry | 0.2 mi | (608) 825-2020 |
| Clements Vision Care | Sun Prairie | Optometry | 0.2 mi | (608) 825-2020 |
| Lemke Facial Surgery | Sun Prairie | Ophthalmology | 1.7 mi | (608) 829-7777 |
| Dr. V. Facchiano & Associates SC | Madison | Optometry | 4.7 mi | (608) 246-0654 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Eye Wisconsin LLC, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Eye Wisconsin LLC for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 55 practices on the Madison page give you the full local field to call around.