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Sun Prairie, WI - NPI registry record

Eye Wisconsin LLC, Sun Prairie: NPI Registry Record and Eye Exam Cost Context

Eye Wisconsin LLC holds NPI 1396423273, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 1721 W Main St, Sun Prairie, WI 53590, inside the Madison metropolitan statistical area area. The NPI was issued in July 2023, 3 years ago, and the practice last updated its own entry in July 2023.

What the registry record says

NPI number
1396423273
Legal business name
Eye Wisconsin LLC
Primary registered specialty
Optometrist (152W00000X)
Practice location
1721 W Main St
Sun Prairie, WI 53590-3161
Phone on the record
(608) 837-7325
NPI issued
July 10, 2023
Record last updated by the practice
July 10, 2023
Registry status
NPI registry record, active as reported by CMS August 2026
Metro area
Madison, WI
County
Dane County
Parent organization
Eye Wisconsin LLC
Organization subpart
Yes, this location bills as a subpart of a larger organization
Locations under this name
2 registered nationally
Location precision
Street address matched by the US Census geocoder

Reading this record

CMS records this location as a subpart of Eye Wisconsin LLC, meaning it bills under its own NPI but belongs to a larger organization. 2 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in July 2023. That is neither fresh nor ancient by the standards of this metro, where 13 of 55 records were updated in 2024 or later and 27 predate 2020.

For local context: Sun Prairie holds 5 registered eye care practices in this snapshot, 4 of them optometry and 1 ophthalmology, in ZIP codes including 53590. 4 of them took an NPI before this practice did. The closest is Baldwin Eye Care, LLC in Sun Prairie, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Wisconsin boards hold the licensing record, and the practice itself is the only source for what it charges today.

Also registered at this address

1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.

OrganizationRegistered asRecord updated
Baldwin Eye Care, LLCOptometryFebruary 2021

Nearest registered practices

50 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Madison metro itself there are 55, 4 of them elsewhere in Sun Prairie. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Baldwin Eye Care, LLCSun PrairieOptometry0.0 mi(608) 837-7325
Wright Vision CareSun PrairieOptometry0.2 mi(608) 825-2020
Clements Vision CareSun PrairieOptometry0.2 mi(608) 825-2020
Lemke Facial SurgerySun PrairieOphthalmology1.7 mi(608) 829-7777
Dr. V. Facchiano & Associates SCMadisonOptometry4.7 mi(608) 246-0654

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Eye Wisconsin LLC. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 55 practices on the Madison page give you the full local field to call around.

Keep looking

All 55 practices in MadisonWisconsin directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06