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Janesville, WI - NPI registry record

Wisconsin Vision, LLC, Janesville: NPI Registry Record and Eye Exam Cost Context

Wisconsin Vision, LLC holds NPI 1548308745, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 2929 Milton Ave, Janesville, WI 53545, inside the Janesville-Beloit metropolitan statistical area area. The NPI was issued in February 2007, 19 years ago, and the practice last updated its own entry in March 2026.

What the registry record says

NPI number
1548308745
Legal business name
Wisconsin Vision, LLC
Primary registered specialty
Optometrist (152W00000X)
Non eye care codes on the record
1 additional taxonomy code outside optometry and ophthalmology
Practice location
2929 Milton Ave
Janesville, WI 53545-0253
Phone on the record
(608) 756-0728
NPI issued
February 1, 2007
Record last updated by the practice
March 2, 2026
Registry status
NPI registry record, active as reported by CMS August 2026
County
Rock County
Parent organization
Luxottica of America Inc
Organization subpart
Yes, this location bills as a subpart of a larger organization
Locations under this name
33 registered nationally
Location precision
Street address matched by the US Census geocoder

Reading this record

CMS records this location as a subpart of Luxottica of America Inc, meaning it bills under its own NPI but belongs to a larger organization. 33 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was refreshed in March 2026, putting it among the 2 of 10 Janesville-Beloit records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Janesville holds 5 registered eye care practices in this snapshot, 5 of them optometry and 0 ophthalmology, in ZIP codes including 53545. 1 of them took an NPI before this practice did. The closest is Geraets Vision Center, Inc in Janesville, 0.5 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Wisconsin boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

27 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Janesville-Beloit metro itself there are 10, 4 of them elsewhere in Janesville. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Geraets Vision Center, IncJanesvilleOptometry0.5 mi(608) 758-2020
Teleoptometric Service, P.C.JanesvilleOptometry0.7 mi(608) 741-2397
Eyeworks Inc.JanesvilleOptometry1.6 mi(608) 756-2020
Drs. Elliott & Webb, S.C.JanesvilleOptometry1.7 mi(608) 754-3379
Milton Vision CenterMiltonOptometry4.7 mi(608) 868-4651

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Wisconsin Vision, LLC. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 10 practices on the Janesville-Beloit page give you the full local field to call around.

Keep looking

All 10 practices in Janesville-BeloitWisconsin directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06