Pearl Vision, Altoona: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1417238502
- Legal business name
- Frie Optometry LLC
- Registered trading name
- Pearl Vision
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 3063 Meadowlark Lane, Suite 10
Altoona, WI 54720 - Phone on the record
- (715) 514-1289
- NPI issued
- September 1, 2011
- Record last updated by the practice
- February 13, 2023
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Eau Claire, WI
- County
- Eau Claire County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Frie Optometry LLC and registered Pearl Vision as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in February 2023. That is neither fresh nor ancient by the standards of this metro, where 2 of 15 records were updated in 2024 or later and 9 predate 2020.
For local context: Altoona holds 1 registered eye care practice in this snapshot, 1 of them optometry and 0 ophthalmology, in ZIP codes including 54720. No other practice in the city took its NPI earlier than this one, which makes it the longest-registered address here. The closest is Hubbell Eye Clinic, S.C. in Eau Claire, 1.5 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Wisconsin boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
15 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Eau Claire metro itself there are 15. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Hubbell Eye Clinic, S.C. | Eau Claire | Optometry | 1.5 mi | (715) 832-7489 |
| Mergenthaler Eye Care, LLC | Eau Claire | Optometry | 3.0 mi | (715) 838-0462 |
| River Valley Vision, S.C. | Eau Claire | Optometry | 3.1 mi | (715) 832-4946 |
| Chippewa Valley Eye Clinic Ltd | Eau Claire | Ophthalmology | 3.1 mi | (715) 834-8471 |
| Independent Vision Group, Ltd | Eau Claire | Ophthalmology | 3.2 mi | (715) 449-8400 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Pearl Vision, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Pearl Vision for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 15 practices on the Eau Claire page give you the full local field to call around.