VisionTestCost.com is an independent price comparison resource. Not affiliated with any eye care provider or insurance company. Prices are estimates based on publicly available data.
Sioux Falls, SD - NPI registry record

Optics, Sioux Falls: NPI Registry Record and Eye Exam Cost Context

Optics holds NPI 1538340575, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 227 S Phillips Ave, Sioux Falls, SD 57104, inside the Sioux Falls metropolitan statistical area area. The NPI was issued in November 2007, 19 years ago, and the practice last updated its own entry in August 2024.

What the registry record says

NPI number
1538340575
Legal business name
Howlin Vision Clinic, P.C.
Registered trading name
Optics
Primary registered specialty
Optometrist (152W00000X)
Practice location
227 S Phillips Ave
Sioux Falls, SD 57104-6317
Phone on the record
(605) 367-9620
NPI issued
November 19, 2007
Record last updated by the practice
August 19, 2024
Registry status
NPI registry record, active as reported by CMS August 2026
County
Minnehaha County
Locations under this name
4 registered nationally
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Howlin Vision Clinic, P.C. and registered Optics as its trading name, so an insurance statement may show a name that does not match the sign on the door. 4 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was refreshed in August 2024, putting it among the 12 of 46 Sioux Falls records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Sioux Falls holds 42 registered eye care practices in this snapshot, 34 of them optometry and 8 ophthalmology, in ZIP codes including 57104. 11 of them took an NPI before this practice did. The closest is Avera Medical Group Eye Care in Sioux Falls, 1.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The South Dakota boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

45 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Sioux Falls metro itself there are 46, 41 of them elsewhere in Sioux Falls. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Avera Medical Group Eye CareSioux FallsOphthalmology1.0 mi(605) 322-3790
Sanford Eye Center & OpticalSioux FallsOphthalmology1.0 mi(605) 328-9200
Great Plains Eye Clinic LtdSioux FallsOphthalmology1.1 mi(605) 334-7715
Sanford Clinic Vance Thompson VisionSioux FallsOphthalmology1.1 mi(605) 328-3937
Precision Focus, PCSioux FallsOptometry2.3 mi(605) 338-3225

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Optics. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 46 practices on the Sioux Falls page give you the full local field to call around.

Keep looking

All 46 practices in Sioux FallsSouth Dakota directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Didn't find your answer?

Ask us. A real person reads every question and we answer the ones we can, with sources. If your question would help other readers, we may publish an anonymised version, with your permission. General reference, not medical advice.

Ask a question[email protected]

Updated 2026-07-06