Optics, Sioux Falls: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1538340575
- Legal business name
- Howlin Vision Clinic, P.C.
- Registered trading name
- Optics
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 227 S Phillips Ave
Sioux Falls, SD 57104-6317 - Phone on the record
- (605) 367-9620
- NPI issued
- November 19, 2007
- Record last updated by the practice
- August 19, 2024
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Sioux Falls, SD-MN
- County
- Minnehaha County
- Locations under this name
- 4 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Howlin Vision Clinic, P.C. and registered Optics as its trading name, so an insurance statement may show a name that does not match the sign on the door. 4 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was refreshed in August 2024, putting it among the 12 of 46 Sioux Falls records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Sioux Falls holds 42 registered eye care practices in this snapshot, 34 of them optometry and 8 ophthalmology, in ZIP codes including 57104. 11 of them took an NPI before this practice did. The closest is Avera Medical Group Eye Care in Sioux Falls, 1.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The South Dakota boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
45 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Sioux Falls metro itself there are 46, 41 of them elsewhere in Sioux Falls. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Avera Medical Group Eye Care | Sioux Falls | Ophthalmology | 1.0 mi | (605) 322-3790 |
| Sanford Eye Center & Optical | Sioux Falls | Ophthalmology | 1.0 mi | (605) 328-9200 |
| Great Plains Eye Clinic Ltd | Sioux Falls | Ophthalmology | 1.1 mi | (605) 334-7715 |
| Sanford Clinic Vance Thompson Vision | Sioux Falls | Ophthalmology | 1.1 mi | (605) 328-3937 |
| Precision Focus, PC | Sioux Falls | Optometry | 2.3 mi | (605) 338-3225 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Optics, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Optics for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 46 practices on the Sioux Falls page give you the full local field to call around.