Eye Doctors in South Dakota: 152 Registered Practices
Where they are: Sioux Falls alone holds 46 of them, 30 percent of the state total. Optometry accounts for 83 percent of South Dakota records, and 8 practices register a subspecialty such as retina, glaucoma or pediatric care as their primary code rather than the general code.
What an eye exam costs in South Dakota
The registry holds no prices, so nothing here is a quote. The nearest published figure is $95, the median starting exam fee across the 1,280 US retail optical stores that print one on their own store pages (30 September 2026). For a national benchmark somebody does publish, Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). South Dakota has too few stores publishing a fee for a state median to mean anything, so this page quotes none rather than estimating one.
The bigger lever is which of the 152 practices below you call. Retail optical sits at $50 to $110, independent optometry at $120 to $200, and the 26 South Dakota ophthalmology practices at $150 to $300 or more, since those visits are usually medical rather than routine.
Metro areas in South Dakota
Metro areas are Census core based statistical areas, so a metro can carry several counties and dozens of towns. Each one below has its own page with the full practice list.
| Metro area | Practices | Optometry | Ophthalmology | Cities | Type |
|---|---|---|---|---|---|
| Sioux Falls | 46 | 38 | 8 | 5 | Metropolitan Statistical Area |
| Rapid City | 40 | 32 | 8 | 3 | Metropolitan Statistical Area |
| Spearfish | 9 | 9 | 0 | 2 | Micropolitan Statistical Area |
| Watertown | 9 | 6 | 3 | 1 | Micropolitan Statistical Area |
| Brookings | 6 | 5 | 1 | 1 | Micropolitan Statistical Area |
| Pierre | 6 | 6 | 0 | 1 | Micropolitan Statistical Area |
| Aberdeen | 5 | 4 | 1 | 1 | Micropolitan Statistical Area |
| Mitchell | 5 | 4 | 1 | 1 | Micropolitan Statistical Area |
| Yankton | 4 | 1 | 3 | 1 | Micropolitan Statistical Area |
| Sioux City | 3 | 2 | 1 | 2 | Metropolitan Statistical Area |
| Vermillion | 3 | 3 | 0 | 1 | Micropolitan Statistical Area |
Cities with the most registered practices
| City | Practices | Optometry | Ophthalmology |
|---|---|---|---|
| Sioux Falls | 42 | 34 | 8 |
| Rapid City | 37 | 29 | 8 |
| Watertown | 9 | 6 | 3 |
| Spearfish | 7 | 7 | 0 |
| Brookings | 6 | 5 | 1 |
| Pierre | 6 | 6 | 0 |
| Aberdeen | 5 | 4 | 1 |
| Mitchell | 5 | 4 | 1 |
| Yankton | 4 | 1 | 3 |
| Belle Fourche | 3 | 3 | 0 |
| Madison | 3 | 3 | 0 |
| Vermillion | 3 | 3 | 0 |
| Dakota Dunes | 2 | 1 | 1 |
| Deadwood | 2 | 2 | 0 |
| Huron | 2 | 2 | 0 |
| Milbank | 2 | 2 | 0 |
| Sturgis | 2 | 2 | 0 |
| Winner | 2 | 2 | 0 |
| Brandon | 1 | 1 | 0 |
| Canton | 1 | 1 | 0 |
| Chamberlain | 1 | 1 | 0 |
| Custer | 1 | 1 | 0 |
| Dell Rapids | 1 | 1 | 0 |
| Harrisburg | 1 | 1 | 0 |
| Hot Springs | 1 | 1 | 0 |
| North Sioux City | 1 | 1 | 0 |
| Pine Ridge | 1 | 1 | 0 |
| Tyndall | 1 | 1 | 0 |
City names are the free-text values practices entered in the registry, so nearby suburbs sometimes appear under their own name rather than the main city. The metro pages group them properly.
Practices outside the metro pages
16 practices sit in small metro and micropolitan areas or in rural counties outside any Census metro area, so they are listed here rather than on a page of their own.
| Practice | City | Registered as | Phone on record | Record updated |
|---|---|---|---|---|
| Black Hills Vision Care Registered as Black Hills Vision Care Prof LLC | Belle Fourche | Optometry | (605) 892-4171 | December 2009 |
| Nash Vision PLLC | Belle Fourche | Optometry | (605) 892-2020 | March 2023 |
| Redwater Eye Care Registered as Spearfish Vision Works, P.C. | Belle Fourche | Optometry | (605) 723-3937 | June 2014 |
| 605 Vision Registered as 605 Vision, PC | Chamberlain | Optometry | (605) 734-5613 | March 2016 |
| Vision Source of Hot Springs Registered as Wilkinson Vision, Inc | Hot Springs | Optometry | (605) 745-3175 | June 2020 |
| Huron Eye Clinic PC | Huron | Optometry | (605) 352-4181 | February 2008 |
| Huron Vision Center | Huron | Optometry | (605) 352-8511 | June 2010 |
| Eyecare Center of Madison Registered as Michael S Brooke | Madison | Optometry | (605) 256-6911 | December 2009 |
| Eyecare Center of Madison Registered as Eyecare Center of Madison Prof LLC | Madison | Optometry | (605) 256-6911 | September 2012 |
| Madison Vision Clinic, Inc. | Madison | Optometry | (605) 256-2020 | January 2012 |
| Conroy Eye Care PC | Milbank | Optometry | (605) 432-5730 | March 2023 |
| Milbank Eyecare Center, Prof. L.L.C. | Milbank | Optometry | (605) 432-6666 | August 2013 |
| Winckler Vision Center, Inc. | Pine Ridge | Optometry | (605) 867-2772 | January 2024 |
| James Torsney O.D. P.C. | Tyndall | Optometry | (605) 589-3406 | October 2015 |
| Dr Daniel L Peters OD PC | Winner | Optometry | (605) 842-1974 | June 2009 |
| Haley Optical LLC | Winner | Optometry | (605) 842-1974 | June 2024 |
Phone numbers are the practice location numbers on the NPI record, self-reported and not verified by CMS or by us. The record date is the last time the practice updated its own registry entry.
Retail optical brands registered in South Dakota
Records whose legal or trading name contains the brand. Retail chains are the low end of the exam price range, so this is worth checking before you call an independent practice.
| Brand | Records in SD | Price guide |
|---|---|---|
| Pearle Vision | 1 | Pearle Vision exam prices |
Multi-site practice groups
Names registered at three or more separate South Dakota locations. Group practices often run one price list across every office, so a quote from one site usually holds at the others.
| Practice group | Registered locations in SD |
|---|---|
| Eye-Site | 4 |