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South Dakota - CMS NPI registry, August 2026

Eye Doctors in South Dakota: 151 Registered Practices

The August 2026 CMS national provider file lists 151 eye care organizations across South Dakota: 125 registered as optometry practices (83 percent) and 26 as ophthalmology practices. They sit in 28 cities and towns, led by Sioux Falls (42), Rapid City (36), Watertown (9) and Spearfish (7). 11 metro areas have enough registered practices for a page of their own and hold 89 percent of the state's records; the remainder are listed below. 30 records were updated by the practice in 2024 or later and 86 have not been touched since before 2020.

Where they are: Sioux Falls alone holds 46 of them, 30 percent of the state total. Optometry accounts for 83 percent of South Dakota records, and 8 practices register a subspecialty such as retina, glaucoma or pediatric care as their primary code rather than the general code.

Registered practices
151
19 with a profile page
Optometry
125
83% of the state total
Ophthalmology
26
8 register a subspecialty
Metro areas
11
28 cities and towns
Address matched
95%
rest placed at a ZIP code centroid

What an eye exam costs in South Dakota

The registry holds no prices. This site's price research puts a US eye exam at about $136 without insurance and around $25 with a vision plan. Reported state averages run from roughly $113 in the lowest-cost states to about $196 in Hawaii, so treat location as a modest adjustment rather than the main driver.

The bigger lever is which of the 151 practices below you call. Retail optical sits at $50 to $110, independent optometry at $120 to $200, and the 26 South Dakota ophthalmology practices at $150 to $300 or more, since those visits are usually medical rather than routine.

Metro areas in South Dakota

Metro areas are Census core based statistical areas, so a metro can carry several counties and dozens of towns. Each one below has its own page with the full practice list.

Metro areaPracticesOptometryOphthalmologyCitiesType
Sioux Falls463885Metropolitan Statistical Area
Rapid City393183Metropolitan Statistical Area
Spearfish9902Micropolitan Statistical Area
Watertown9631Micropolitan Statistical Area
Brookings6511Micropolitan Statistical Area
Pierre6601Micropolitan Statistical Area
Aberdeen5411Micropolitan Statistical Area
Mitchell5411Micropolitan Statistical Area
Yankton4131Micropolitan Statistical Area
Sioux City3212Metropolitan Statistical Area
Vermillion3301Micropolitan Statistical Area

Cities with the most registered practices

CityPracticesOptometryOphthalmology
Sioux Falls42348
Rapid City36288
Watertown963
Spearfish770
Brookings651
Pierre660
Aberdeen541
Mitchell541
Yankton413
Belle Fourche330
Madison330
Vermillion330
Dakota Dunes211
Deadwood220
Huron220
Milbank220
Sturgis220
Winner220
Brandon110
Canton110
Chamberlain110
Custer110
Dell Rapids110
Harrisburg110
Hot Springs110
North Sioux City110
Pine Ridge110
Tyndall110

City names are the free-text values practices entered in the registry, so nearby suburbs sometimes appear under their own name rather than the main city. The metro pages group them properly.

Practices outside the metro pages

16 practices sit in small metro and micropolitan areas or in rural counties outside any Census metro area, so they are listed here rather than on a page of their own.

PracticeCityRegistered asPhone on recordRecord updated
Black Hills Vision Care
Registered as Black Hills Vision Care Prof LLC
Belle FourcheOptometry(605) 892-4171December 2009
Nash Vision PLLCBelle FourcheOptometry(605) 892-2020March 2023
Redwater Eye Care
Registered as Spearfish Vision Works, P.C.
Belle FourcheOptometry(605) 723-3937June 2014
605 Vision
Registered as 605 Vision, PC
ChamberlainOptometry(605) 734-5613March 2016
Vision Source of Hot Springs
Registered as Wilkinson Vision, Inc
Hot SpringsOptometry(605) 745-3175June 2020
Huron Eye Clinic PCHuronOptometry(605) 352-4181February 2008
Huron Vision CenterHuronOptometry(605) 352-8511June 2010
Eyecare Center of Madison
Registered as Michael S Brooke
MadisonOptometry(605) 256-6911December 2009
Eyecare Center of Madison
Registered as Eyecare Center of Madison Prof LLC
MadisonOptometry(605) 256-6911September 2012
Madison Vision Clinic, Inc.MadisonOptometry(605) 256-2020January 2012
Conroy Eye Care PCMilbankOptometry(605) 432-5730March 2023
Milbank Eyecare Center, Prof. L.L.C.MilbankOptometry(605) 432-6666August 2013
Winckler Vision Center, Inc.Pine RidgeOptometry(605) 867-2772January 2024
James Torsney O.D. P.C.TyndallOptometry(605) 589-3406October 2015
Dr Daniel L Peters OD PCWinnerOptometry(605) 842-1974June 2009
Haley Optical LLCWinnerOptometry(605) 842-1974June 2024

Phone numbers are the practice location numbers on the NPI record, self-reported and not verified by CMS or by us. The record date is the last time the practice updated its own registry entry.

Retail optical brands registered in South Dakota

Records whose legal or trading name contains the brand. Retail chains are the low end of the exam price range, so this is worth checking before you call an independent practice.

BrandRecords in SDPrice guide
Pearle Vision1Pearle Vision exam prices

Multi-site practice groups

Names registered at three or more separate South Dakota locations. Group practices often run one price list across every office, so a quote from one site usually holds at the others.

Practice groupRegistered locations in SD
Eye-Site4

Other states

Delaware (122)Maine (170)Montana (155)New Hampshire (158)North Dakota (135)Rhode Island (151)All states

Related price guides

Eye exam cost without insuranceComprehensive eye exam costContact lens exam and fittingGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverageMedicaid eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06