Northern Hills Eye Care, Sturgis: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1356395156
- Legal business name
- Northern Hills Eye Care, Prof. L.L.C.
- Registered trading name
- Northern Hills Eye Care
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 910 Harmon St
Sturgis, SD 57785-2556 - Phone on the record
- (605) 347-2666
- NPI issued
- May 19, 2006
- Record last updated by the practice
- May 2, 2022
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Rapid City, SD
- County
- Meade County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Northern Hills Eye Care, Prof. L.L.C. and registered Northern Hills Eye Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in May 2022. That is neither fresh nor ancient by the standards of this metro, where 3 of 39 records were updated in 2024 or later and 23 predate 2020.
For local context: Sturgis holds 2 registered eye care practices in this snapshot, 2 of them optometry and 0 ophthalmology, in ZIP codes including 57785. No other practice in the city took its NPI earlier than this one, which makes it the longest-registered address here. The closest is Renae E Welke OD LLC in Sturgis, 1.4 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The South Dakota boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
13 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Rapid City metro itself there are 39, 1 of them elsewhere in Sturgis. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Renae E Welke OD LLC | Sturgis | Optometry | 1.4 mi | (605) 347-9117 |
| Deadwood Eyecare | Deadwood | Optometry | 11.2 mi | (605) 578-1761 |
| Deadwood Eye Care LLC | Deadwood | Optometry | 11.2 mi | (605) 578-1761 |
| Spearfish Vision Works, P.C. | Spearfish | Optometry | 15.9 mi | (605) 642-3865 |
| Robert G Goodrich OD PC | Spearfish | Optometry | 18.4 mi | (605) 642-2645 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Northern Hills Eye Care. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 39 practices on the Rapid City page give you the full local field to call around.