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Rapid City, SD - NPI registry record

Atlas PLLC, Rapid City: NPI Registry Record and Eye Exam Cost Context

Atlas PLLC holds NPI 1760951107, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 409 Kansas City St, Rapid City, SD 57701, inside the Rapid City metropolitan statistical area area. The NPI was issued in November 2018, 8 years ago, and the practice last updated its own entry in March 2022.

What the registry record says

NPI number
1760951107
Legal business name
Atlas PLLC
Registered trading name
Atlas PLLC
Primary registered specialty
Optometrist (152W00000X)
Other registered specialties
Optometrist, Vision Therapy
Practice location
409 Kansas City St
Rapid City, SD 57701-3636
Phone on the record
(605) 348-2323
NPI issued
November 14, 2018
Record last updated by the practice
March 16, 2022
Registry status
NPI registry record, active as reported by CMS October 2026
Metro area
Rapid City, SD
County
Pennington County
Locations under this name
2 registered nationally
Location precision
Street address matched by the US Census geocoder

Reading this record

Beyond the primary code the record carries Optometrist, Vision Therapy, which is the registry's own signal that the practice covers more than routine work. 2 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in March 2022. That is neither fresh nor ancient by the standards of this metro, where 4 of 40 records were updated in 2024 or later and 23 predate 2020.

For local context: Rapid City holds 37 registered eye care practices in this snapshot, 29 of them optometry and 8 ophthalmology, in ZIP codes including 57701. 27 of them took an NPI before this practice did. The closest is Barnett Vision Healthcare, LLC in Rapid City, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The South Dakota boards hold the licensing record, and the practice itself is the only source for what it charges today.

Also registered at this address

3 other organizations hold an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.

OrganizationRegistered asRecord updated
Barnett Vision Healthcare, LLCOptometryMarch 2019
Bruscher Optometric PC LLCOptometryApril 2026
Nebelsick Optometric PLLCOptometryJuly 2024

Nearest registered practices

36 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Rapid City metro itself there are 40, 36 of them elsewhere in Rapid City. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Barnett Vision Healthcare, LLCRapid CityOptometry0.0 mi(605) 348-2323
Bruscher Optometric PC LLCRapid CityOptometry0.0 mi(605) 348-2323
Nebelsick Optometric PLLCRapid CityOptometry0.0 mi(605) 348-2323
Clousing Eye Care LLCRapid CityOptometry0.1 mi(605) 348-2323
Holloway Vision Care, LLCRapid CityOptometry0.1 mi(605) 348-2323

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Atlas PLLC, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Atlas PLLC for its self-pay price.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 40 practices on the Rapid City page give you the full local field to call around.

Keep looking

All 40 practices in Rapid CitySouth Dakota directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (October 2026, published October 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Site updated 2026-10-25