Myeyedr., Middleburg: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1356796635
- Legal business name
- Myeyedr. Optometry of Florida, LLC
- Registered trading name
- Myeyedr.
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 1545 Branan Field Rd, Ste 5
Middleburg, FL 32068-8428 - Phone on the record
- (904) 291-5800
- NPI issued
- April 25, 2016
- Record last updated by the practice
- May 25, 2022
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Jacksonville, FL
- County
- Clay County
- Locations under this name
- 99 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Myeyedr. Optometry of Florida, LLC and registered Myeyedr. as its trading name, so an insurance statement may show a name that does not match the sign on the door. 99 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The name matches the MyEyeDr retail brand, which sits at the $50 to $110 end of the exam price range rather than the independent-practice end. The entry was last refreshed in May 2022. That is neither fresh nor ancient by the standards of this metro, where 32 of 234 records were updated in 2024 or later and 130 predate 2020.
For local context: Middleburg holds 6 registered eye care practices in this snapshot, 5 of them optometry and 1 ophthalmology, in ZIP codes including 32068. 2 of them took an NPI before this practice did. The closest is Val-Uvision at Branan Field in Middleburg, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Florida boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
174 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Jacksonville metro itself there are 234, 5 of them elsewhere in Middleburg. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Val-Uvision at Branan Field | Middleburg | Optometry | 0.0 mi | (904) 291-5800 |
| Wh Fl Optometry PLLC | Middleburg | Optometry | 0.3 mi | (904) 406-6303 |
| Ellington Eyecare PLLC | Middleburg | Optometry | 0.3 mi | (904) 214-9102 |
| Michael S Nason OD PA | Middleburg | Optometry | 3.1 mi | (561) 951-7285 |
| Clarity Eye Center PA | Orange Park | Optometry | 3.4 mi | (334) 467-9776 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Myeyedr.. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 234 practices on the Jacksonville page give you the full local field to call around.