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Petaluma, CA - NPI registry record

Lakeville Eye Care, Petaluma: NPI Registry Record and Eye Exam Cost Context

Lakeville Eye Care holds NPI 1033410014, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 855 Lakeville St, Suite 102, Petaluma, CA 94952, inside the Santa Rosa-Petaluma metropolitan statistical area area. The NPI was issued in November 2010, 16 years ago, and the practice last updated its own entry in January 2023.

What the registry record says

NPI number
1033410014
Legal business name
Gerald T Pittler O. D. Inc.
Registered trading name
Lakeville Eye Care
Primary registered specialty
Optometrist (152W00000X)
Non eye care codes on the record
1 additional taxonomy code outside optometry and ophthalmology
Practice location
855 Lakeville St, Suite 102
Petaluma, CA 94952-7327
Phone on the record
(707) 763-1423
NPI issued
November 8, 2010
Record last updated by the practice
January 12, 2023
Registry status
NPI registry record, active as reported by CMS August 2026
County
Sonoma County
Parent organization
Gerald T Pittler O. D. Inc.
Organization subpart
Yes, this location bills as a subpart of a larger organization
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Gerald T Pittler O. D. Inc. and registered Lakeville Eye Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. CMS records this location as a subpart of Gerald T Pittler O. D. Inc., meaning it bills under its own NPI but belongs to a larger organization. The entry was last refreshed in January 2023. That is neither fresh nor ancient by the standards of this metro, where 7 of 55 records were updated in 2024 or later and 36 predate 2020.

For local context: Petaluma holds 9 registered eye care practices in this snapshot, 7 of them optometry and 2 ophthalmology, in ZIP codes including 94952. 3 of them took an NPI before this practice did. The closest is Htoo Htoo Lu OD Prof Corp in Petaluma, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The California boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

113 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Santa Rosa-Petaluma metro itself there are 55, 8 of them elsewhere in Petaluma. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Htoo Htoo Lu OD Prof CorpPetalumaOptometry0.0 mi(707) 763-1423
Westside OptometryPetalumaOptometry0.5 mi(707) 762-8643
Mina Chen OD CorpPetalumaOptometry0.8 mi(707) 285-7475
Petaluma Eye Care Optometric Associates, Inc. A Professional Corp.PetalumaOptometry0.9 mi(707) 763-2020
North Bay Eye Associates, IncPetalumaOphthalmology1.3 mi(707) 762-3573

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Lakeville Eye Care. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 55 practices on the Santa Rosa-Petaluma page give you the full local field to call around.

Keep looking

All 55 practices in Santa Rosa-PetalumaCalifornia directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06