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Palm Desert, CA - NPI registry record

Desert Eyeworks Optometry, Palm Desert: NPI Registry Record and Eye Exam Cost Context

Desert Eyeworks Optometry holds NPI 1659500726, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152WC0802X (Optometrist, Corneal and Contact Management). The practice location on the record is 73111 Country Club Dr, Ste #b-3, Palm Desert, CA 92260, inside the Riverside-San Bernardino-Ontario metropolitan statistical area area. The NPI was issued in July 2009, 17 years ago, and the practice last updated its own entry in March 2026.

What the registry record says

NPI number
1659500726
Legal business name
Serena Ho O D A Professional Corporation
Registered trading name
Desert Eyeworks Optometry
Primary registered specialty
Optometrist, Corneal and Contact Management (152WC0802X)
Practice location
73111 Country Club Dr, Ste #b-3
Palm Desert, CA 92260-2340
Phone on the record
(760) 779-8282
NPI issued
July 9, 2009
Record last updated by the practice
March 4, 2026
Registry status
NPI registry record, active as reported by CMS August 2026
County
Riverside County
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Serena Ho O D A Professional Corporation and registered Desert Eyeworks Optometry as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in March 2026, putting it among the 78 of 435 Riverside-San Bernardino-Ontario records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Palm Desert holds 20 registered eye care practices in this snapshot, 11 of them optometry and 9 ophthalmology, in ZIP codes including 92260. 8 of them took an NPI before this practice did. The closest is Coachella Valley Eye Institute PC in Rancho Mirage, 0.2 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The California boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

63 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Riverside-San Bernardino-Ontario metro itself there are 435, 19 of them elsewhere in Palm Desert. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Coachella Valley Eye Institute PCRancho MirageOphthalmology0.2 mi(510) 847-6567
Coachella Valley RetinaRancho MirageOphthalmology0.9 mi(760) 895-1993
Coachella Valley RetinaRancho MirageOphthalmology0.9 mi(760) 895-1993
Shaaf Eye Center PCRancho MirageOphthalmology1.1 mi(760) 346-5005
Doheny Eye Medical Group, IncRancho MirageOphthalmology1.1 mi(760) 320-2133

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Desert Eyeworks Optometry. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 435 practices on the Riverside-San Bernardino-Ontario page give you the full local field to call around.

Keep looking

All 435 practices in Riverside-San Bernardino-OntarioCalifornia directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06