Wise Optometry, Rowland Heights: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1336594027
- Legal business name
- Jen Hsiang Liu O D Inc
- Registered trading name
- Wise Optometry
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 19209 Colima Rd Ste C
Rowland Heights, CA 91748-3009 - Phone on the record
- (626) 374-8178
- NPI issued
- April 30, 2016
- Record last updated by the practice
- March 7, 2024
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Los Angeles-Long Beach-Anaheim, CA
- County
- Los Angeles County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Jen Hsiang Liu O D Inc and registered Wise Optometry as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in March 2024, putting it among the 325 of 1,876 Los Angeles-Long Beach-Anaheim records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Rowland Heights holds 15 registered eye care practices in this snapshot, 13 of them optometry and 2 ophthalmology, in ZIP codes including 91748. 12 of them took an NPI before this practice did. The closest is Cornerstone Eye Center in Rowland Heights, 0.4 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The California boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
1,282 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Los Angeles-Long Beach-Anaheim metro itself there are 1,876, 14 of them elsewhere in Rowland Heights. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Cornerstone Eye Center | Rowland Heights | Ophthalmology | 0.4 mi | (626) 810-1001 |
| Harvard Optometric Center | Rowland Heights | Optometry | 0.6 mi | (626) 854-1001 |
| Choice Optical | Rowland Heights | Optometry | 0.6 mi | (626) 269-0807 |
| Nelson & Endicott an Optometric Corporation | Rowland Heights | Optometry | 0.7 mi | (626) 912-1536 |
| Alex Corbin Liu, OD. Inc. | Rowland Heights | Optometry | 0.7 mi | (909) 468-4622 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Wise Optometry, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Wise Optometry for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 1,876 practices on the Los Angeles-Long Beach-Anaheim page give you the full local field to call around.