Archetype Optometry, Rancho Palos Verdes: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1124773536
- Legal business name
- Chou Optometry Inc.
- Registered trading name
- Archetype Optometry
- Primary registered specialty
- Optometrist (152W00000X)
- Other registered specialties
- Ophthalmology
- Practice location
- 28356 S Western Ave
Rancho Palos Verdes, CA 90275-1434 - Phone on the record
- (310) 831-0841
- NPI issued
- February 14, 2022
- Record last updated by the practice
- May 15, 2023
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Los Angeles-Long Beach-Anaheim, CA
- County
- Los Angeles County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Chou Optometry Inc. and registered Archetype Optometry as its trading name, so an insurance statement may show a name that does not match the sign on the door. Beyond the primary code the record carries Ophthalmology, which is the registry's own signal that the practice covers more than routine work. The entry was last refreshed in May 2023. That is neither fresh nor ancient by the standards of this metro, where 305 of 1,867 records were updated in 2024 or later and 1,085 predate 2020.
For local context: Rancho Palos Verdes holds 3 registered eye care practices in this snapshot, 3 of them optometry and 0 ophthalmology, in ZIP codes including 90275. 2 of them took an NPI before this practice did. The closest is Westmont Optometry in Rancho Palos Verdes, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The California boards hold the licensing record, and the practice itself is the only source for what it charges today.
Also registered at this address
2 other organizations hold an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.
| Organization | Registered as | Record updated |
|---|---|---|
| Westmont Optometry | Corneal and contact lens management | June 2019 |
| Forister and Hong Optometry | Optometry | February 2014 |
Nearest registered practices
981 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Los Angeles-Long Beach-Anaheim metro itself there are 1,867, 2 of them elsewhere in Rancho Palos Verdes. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Westmont Optometry | Rancho Palos Verdes | Corneal and contact lens management | 0.0 mi | (310) 831-0841 |
| Forister and Hong Optometry | Rancho Palos Verdes | Optometry | 0.0 mi | (310) 831-0841 |
| Optometric Concierge | Harbor City | Optometry | 1.2 mi | (310) 325-7855 |
| Retina Institute of California Medical Group, A California Medical Par | San Pedro | Optometry | 1.6 mi | (800) 898-2020 |
| Dr Calista Ming OD Inc | Lomita | Optometry | 1.9 mi | (310) 326-1200 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Archetype Optometry. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 1,867 practices on the Los Angeles-Long Beach-Anaheim page give you the full local field to call around.