Pearle Vision, 2730 W Dove Valley Rd Ste 120, Phoenix: NPI Registry Record
What the registry record says
- NPI number
- 1639875826
- Legal business name
- Family First Vision Care Arizona PLLC
- Registered trading name
- Pearle Vision
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 2730 W Dove Valley Rd Ste 120
Phoenix, AZ 85085-5253 - Phone on the record
- (614) 831-0268
- NPI issued
- January 31, 2023
- Record last updated by the practice
- April 28, 2023
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Phoenix-Mesa-Chandler, AZ
- County
- Maricopa County
- Parent organization
- West Point Optical Group
- Organization subpart
- Yes, this location bills as a subpart of a larger organization
- Locations under this name
- 2 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Family First Vision Care Arizona PLLC and registered Pearle Vision as its trading name, so an insurance statement may show a name that does not match the sign on the door. CMS records this location as a subpart of West Point Optical Group, meaning it bills under its own NPI but belongs to a larger organization. 2 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The name matches the Pearle Vision retail brand, which sits at the $50 to $110 end of the exam price range rather than the independent-practice end. The entry was last refreshed in April 2023. That is neither fresh nor ancient by the standards of this metro, where 193 of 613 records were updated in 2024 or later and 291 predate 2020.
For local context: Phoenix holds 157 registered eye care practices in this snapshot, 116 of them optometry and 41 ophthalmology, in ZIP codes including 85085. 136 of them took an NPI before this practice did. The closest is North Valley Eye Care PC in Phoenix, 1.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Arizona boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
338 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Phoenix-Mesa-Chandler metro itself there are 613, 156 of them elsewhere in Phoenix. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| North Valley Eye Care PC | Phoenix | Optometry | 1.0 mi | (623) 582-3937 |
| Carefree Eyecare | Phoenix | Optometry | 1.2 mi | (623) 444-2425 |
| Myeyedr. | Phoenix | Optometry | 1.2 mi | (623) 444-2425 |
| Nationwide Vision | Anthem | Optometry | 4.8 mi | (623) 551-6192 |
| Visionworks | Phoenix | Optometry | 4.9 mi | (480) 691-4036 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Pearle Vision, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Pearle Vision for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 613 practices on the Phoenix-Mesa-Chandler page give you the full local field to call around.