Paradise Valley Eye Care, Phoenix: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1083794465
- Legal business name
- Ric Rios OD PC
- Registered trading name
- Paradise Valley Eye Care
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 12450 N 32ND St
Phoenix, AZ 85032-7160 - Phone on the record
- (602) 494-0054
- NPI issued
- October 17, 2006
- Record last updated by the practice
- January 19, 2026
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Phoenix-Mesa-Chandler, AZ
- County
- Maricopa County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Ric Rios OD PC and registered Paradise Valley Eye Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in January 2026, putting it among the 185 of 607 Phoenix-Mesa-Chandler records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Phoenix holds 158 registered eye care practices in this snapshot, 116 of them optometry and 42 ophthalmology, in ZIP codes including 85032. 17 of them took an NPI before this practice did. The closest is Myeyedr Optometry of Washington, PLLC in Phoenix, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Arizona boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
515 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Phoenix-Mesa-Chandler metro itself there are 607, 157 of them elsewhere in Phoenix. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Myeyedr Optometry of Washington, PLLC | Phoenix | Optometry | 0.0 mi | (602) 494-0054 |
| Aaa Advanced Eye Care Center PLC | Phoenix | Optometry | 1.3 mi | (602) 978-4025 |
| Thomas Eyecare Group LLC | Phoenix | Optometry | 1.5 mi | (602) 996-9906 |
| Carol Rice, P.C. | Phoenix | Optometry | 1.7 mi | (602) 996-6833 |
| Usv Optometry of Arizona PC | Phoenix | Corneal and contact lens management | 1.7 mi | (602) 996-6833 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Paradise Valley Eye Care. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 607 practices on the Phoenix-Mesa-Chandler page give you the full local field to call around.