VisionTestCost.com is an independent price comparison resource. One labelled affiliate link (VSP individual vision plans) can earn us a commission; it never changes a price. Most US optical chains publish no exam price at all, so a figure here is either a published price or a reported range, and the provider pages say which.
Oak Hill, WV - NPI registry record

Southern Eye Care Associates, Oak Hill: NPI Registry Record and Eye Exam Cost Context

Southern Eye Care Associates holds NPI 1902677578, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 140 Main St W, Oak Hill, WV 25901, inside the Beckley metropolitan statistical area area. The NPI was issued in January 2024, 2 years ago, and the practice last updated its own entry in January 2024.

What the registry record says

NPI number
1902677578
Legal business name
McGuffin Eye Care, PLLC
Registered trading name
Southern Eye Care Associates
Primary registered specialty
Optometrist (152W00000X)
Practice location
140 Main St W
Oak Hill, WV 25901-2968
Phone on the record
(304) 469-6711
NPI issued
January 12, 2024
Record last updated by the practice
January 12, 2024
Registry status
NPI registry record, active as reported by CMS October 2026
Metro area
Beckley, WV
County
Fayette County
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name McGuffin Eye Care, PLLC and registered Southern Eye Care Associates as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in January 2024, putting it among the 1 of 17 Beckley records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Oak Hill holds 3 registered eye care practices in this snapshot, 3 of them optometry and 0 ophthalmology, in ZIP codes including 25901. 2 of them took an NPI before this practice did. The closest is Byron J Nibert DBA Southern Eye Care Associates in Oak Hill, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The West Virginia boards hold the licensing record, and the practice itself is the only source for what it charges today.

Also registered at this address

1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.

OrganizationRegistered asRecord updated
Byron J Nibert DBA Southern Eye Care AssociatesOptometrySeptember 2008

Nearest registered practices

16 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Beckley metro itself there are 17, 2 of them elsewhere in Oak Hill. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Byron J Nibert DBA Southern Eye Care AssociatesOak HillOptometry0.0 mi(304) 469-6711
New River Vision CareOak HillOptometry2.3 mi(304) 465-0269
Family Vision Care IncFayettevilleOptometry4.8 mi(304) 574-3557
Eyecare OneBeckleyOptometry11.1 mi(304) 252-1050
Henry P. Gosiene,M.D.,P.C.BeckleyOphthalmology12.0 mi(304) 252-4216

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Southern Eye Care Associates, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Southern Eye Care Associates for its self-pay price.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 17 practices on the Beckley page give you the full local field to call around.

Keep looking

All 17 practices in BeckleyWest Virginia directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (October 2026, published October 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Site updated 2026-10-25