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Roanoke, VA - NPI registry record

Shelton Eye Care, Roanoke: NPI Registry Record and Eye Exam Cost Context

Shelton Eye Care holds NPI 1922351337, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 4812 Valley View Blvd NW, Roanoke, VA 24012, inside the Roanoke metropolitan statistical area area. The NPI was issued in October 2012, 14 years ago, and the practice last updated its own entry in March 2023.

What the registry record says

NPI number
1922351337
Legal business name
Shelton O.D. PC
Registered trading name
Shelton Eye Care
Primary registered specialty
Optometrist (152W00000X)
Practice location
4812 Valley View Blvd NW
Roanoke, VA 24012-2018
Phone on the record
(540) 362-8855
NPI issued
October 23, 2012
Record last updated by the practice
March 7, 2023
Registry status
NPI registry record, active as reported by CMS August 2026
Metro area
Roanoke, VA
County
Roanoke city
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Shelton O.D. PC and registered Shelton Eye Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in March 2023. That is neither fresh nor ancient by the standards of this metro, where 3 of 33 records were updated in 2024 or later and 20 predate 2020.

For local context: Roanoke holds 25 registered eye care practices in this snapshot, 21 of them optometry and 4 ophthalmology, in ZIP codes including 24012. 18 of them took an NPI before this practice did. The closest is William Kastern, O.D., Ph.d., LLC in Roanoke, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Virginia boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

36 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Roanoke metro itself there are 33, 24 of them elsewhere in Roanoke. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
William Kastern, O.D., Ph.d., LLCRoanokeOptometry0.0 mi(540) 563-8279
Star City Eye CareRoanokeOptometry0.0 mi(614) 657-9602
Optometric AssociatesRoanokeOptometry0.0 mi(540) 362-4477
Angela F. Stewart, O.D., P.C.RoanokeOptometry0.1 mi(540) 265-7420
Pamela L. Finley, O.D., P.C.RoanokeOptometry0.3 mi(540) 366-0373

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Shelton Eye Care. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 33 practices on the Roanoke page give you the full local field to call around.

Keep looking

All 33 practices in RoanokeVirginia directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06