Gates Vision Care, Richmond: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1861183808
- Legal business name
- Benjamin Gates OD PLLC
- Registered trading name
- Gates Vision Care
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 5401 W Broad St
Richmond, VA 23230-2629 - Phone on the record
- (804) 288-1012
- NPI issued
- May 19, 2023
- Record last updated by the practice
- May 19, 2023
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Richmond, VA
- County
- Henrico County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Benjamin Gates OD PLLC and registered Gates Vision Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in May 2023. That is neither fresh nor ancient by the standards of this metro, where 22 of 151 records were updated in 2024 or later and 95 predate 2020.
For local context: Richmond holds 61 registered eye care practices in this snapshot, 47 of them optometry and 14 ophthalmology, in ZIP codes including 23230. 55 of them took an NPI before this practice did. The closest is The Vision Suite LLC in Richmond, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Virginia boards hold the licensing record, and the practice itself is the only source for what it charges today.
Also registered at this address
1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.
| Organization | Registered as | Record updated |
|---|---|---|
| The Vision Suite LLC | Optometry | July 2026 |
Nearest registered practices
140 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Richmond metro itself there are 151, 60 of them elsewhere in Richmond. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| The Vision Suite LLC | Richmond | Optometry | 0.0 mi | (773) 964-5689 |
| James River Eye Associates | Richmond | Optometry | 0.2 mi | (804) 282-7228 |
| Capital Eye Care, Doctors of Optometry, PC | Richmond | Optometry | 0.3 mi | (804) 359-0770 |
| Dr. W. David Spruill & Associates | Richmond | Optometry | 0.3 mi | (804) 288-2202 |
| Dr Kristine Hue van and Associates Inc | Richmond | Optometry | 0.3 mi | (804) 288-2202 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Gates Vision Care, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Gates Vision Care for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 151 practices on the Richmond page give you the full local field to call around.