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Harrisonburg, VA - NPI registry record

Myeyedr., 1870 Reservoir St, Harrisonburg: NPI Registry Record

Myeyedr. holds NPI 1417325135, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 1870 Reservoir St, Harrisonburg, VA 22801, inside the Harrisonburg metropolitan statistical area area. The NPI was issued in September 2015, 11 years ago, and the practice last updated its own entry in May 2022.

What the registry record says

NPI number
1417325135
Legal business name
Myeyedr Optometry of Virginia, PLLC
Registered trading name
Myeyedr.
Primary registered specialty
Optometrist (152W00000X)
Practice location
1870 Reservoir St
Harrisonburg, VA 22801-8742
Phone on the record
(540) 434-6622
NPI issued
September 11, 2015
Record last updated by the practice
May 25, 2022
Registry status
NPI registry record, active as reported by CMS August 2026
County
Harrisonburg city
Locations under this name
85 registered nationally
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Myeyedr Optometry of Virginia, PLLC and registered Myeyedr. as its trading name, so an insurance statement may show a name that does not match the sign on the door. 85 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The name matches the MyEyeDr retail brand, which sits at the $50 to $110 end of the exam price range rather than the independent-practice end. The entry was last refreshed in May 2022. That is neither fresh nor ancient by the standards of this metro, where 2 of 11 records were updated in 2024 or later and 5 predate 2020.

For local context: Harrisonburg holds 9 registered eye care practices in this snapshot, 6 of them optometry and 3 ophthalmology, in ZIP codes including 22801. 6 of them took an NPI before this practice did. The closest is Shenandoah Eye Care in Harrisonburg, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Virginia boards hold the licensing record, and the practice itself is the only source for what it charges today.

Also registered at this address

1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.

OrganizationRegistered asRecord updated
Shenandoah Eye CareOptometryJanuary 2010

Nearest registered practices

20 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Harrisonburg metro itself there are 11, 8 of them elsewhere in Harrisonburg. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Shenandoah Eye CareHarrisonburgOptometry0.0 mi(540) 434-6622
Retina Wellness and Surgery PLLCHarrisonburgRetina0.0 mi(540) 232-9875
Retina of Virginia PLCHarrisonburgOphthalmology0.4 mi(540) 437-5879
Drs Wells and Beshoar and Associates PLCHarrisonburgOptometry0.8 mi(540) 433-5028
Blue Ridge Eye AssociatesHarrisonburgOptometry0.8 mi(540) 434-3937

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Myeyedr.. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 11 practices on the Harrisonburg page give you the full local field to call around.

Keep looking

All 11 practices in HarrisonburgVirginia directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06