VisionTestCost.com is an independent price comparison resource. One labelled affiliate link (VSP individual vision plans) can earn us a commission; it never changes a price. Most US optical chains publish no exam price at all, so a figure here is either a published price or a reported range, and the provider pages say which.
Bluefield, VA - NPI registry record

East Rivert Eye Care, Bluefield: NPI Registry Record and Eye Exam Cost Context

East Rivert Eye Care holds NPI 1932629052, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 4001 College Ave, Bluefield, VA 24605, inside the Bluefield micropolitan statistical area area. The NPI was issued in June 2017, 9 years ago, and the practice last updated its own entry in July 2022.

What the registry record says

NPI number
1932629052
Legal business name
Robert A Wade OD PC
Registered trading name
East Rivert Eye Care
Primary registered specialty
Optometrist (152W00000X)
Practice location
4001 College Ave
Bluefield, VA 24605-2043
Phone on the record
(276) 322-2347
NPI issued
June 20, 2017
Record last updated by the practice
July 21, 2022
Registry status
NPI registry record, active as reported by CMS October 2026
County
Tazewell County
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Robert A Wade OD PC and registered East Rivert Eye Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in July 2022. That is neither fresh nor ancient by the standards of this metro, where 1 of 9 records were updated in 2024 or later and 5 predate 2020.

For local context: Bluefield holds 1 registered eye care practice in this snapshot, 1 of them optometry and 0 ophthalmology, in ZIP codes including 24605. No other practice in the city took its NPI earlier than this one, which makes it the longest-registered address here. The closest is Bluefield Community Eye Clinic PLLC in Bluefield, 1.5 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Virginia boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

15 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Bluefield metro itself there are 9. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Bluefield Community Eye Clinic PLLCBluefieldOphthalmology1.5 mi(304) 325-5711
Dr. Donald K TaylorBluefieldOptometry2.1 mi(304) 325-8685
Family Eye Health Care Clinic, P.L.L.C.BluefieldOptometry2.9 mi(304) 325-3603
Blue Ridge Eye Care, Inc.BluefieldOptometry5.3 mi(304) 327-0207
The Blaydes ClinicBluefieldOphthalmology5.3 mi(304) 327-8128

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from East Rivert Eye Care, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask East Rivert Eye Care for its self-pay price.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 9 practices on the Bluefield page give you the full local field to call around.

Keep looking

All 9 practices in BluefieldVirginia directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (October 2026, published October 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Site updated 2026-10-25