Southwest Vision, St George: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1730382433
- Legal business name
- Paul R Gooch OD & Associates, PC
- Registered trading name
- Southwest Vision
- Primary registered specialty
- Optometrist (152W00000X)
- Other registered specialties
- Optometrist, Corneal and Contact Management; Optometrist, Pediatrics; Optometrist, Sports Vision; Optometrist, Occupational Vision
- Practice location
- 965 East 700 South, Suite #100
St George, UT 84790-4084 - Phone on the record
- (435) 673-5577
- NPI issued
- June 8, 2007
- Record last updated by the practice
- January 30, 2024
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- St. George, UT
- County
- Washington County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Paul R Gooch OD & Associates, PC and registered Southwest Vision as its trading name, so an insurance statement may show a name that does not match the sign on the door. Beyond the primary code the record carries Optometrist, Corneal and Contact Management, Optometrist, Pediatrics and Optometrist, Sports Vision, which is the registry's own signal that the practice covers more than routine work. The entry was refreshed in January 2024, putting it among the 7 of 33 St. George records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: St George holds 20 registered eye care practices in this snapshot, 14 of them optometry and 6 ophthalmology, in ZIP codes including 84790. 5 of them took an NPI before this practice did. The closest is Andrus Vision Center in St George, 0.4 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Utah boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
32 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the St. George metro itself there are 33, 19 of them elsewhere in St George. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Andrus Vision Center | St George | Optometry | 0.4 mi | (435) 628-4464 |
| The Children's Vision Center LLC | St George | Pediatric optometry | 0.7 mi | (435) 429-1686 |
| St George Eye Center | St George | Ophthalmology | 0.7 mi | (435) 628-4507 |
| Retina Associates of Southern Utah | St George | Ophthalmology | 0.8 mi | (435) 216-7032 |
| Desert View Eyecare | St. George | Optometry | 1.0 mi | (435) 465-2230 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Southwest Vision. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 33 practices on the St. George page give you the full local field to call around.