Key-Whitman Eye Center, Frisco: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1609432210
- Legal business name
- Jw Eye Associates, PLLC
- Registered trading name
- Key-Whitman Eye Center
- Primary registered specialty
- Ophthalmology (207W00000X)
- Practice location
- 11445 Dallas Pkwy Ste 290
Frisco, TX 75033-4257 - Phone on the record
- (214) 754-0000
- NPI issued
- May 20, 2019
- Record last updated by the practice
- February 9, 2024
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Dallas-Fort Worth-Arlington, TX
- County
- Denton County
- Locations under this name
- 11 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Jw Eye Associates, PLLC and registered Key-Whitman Eye Center as its trading name, so an insurance statement may show a name that does not match the sign on the door. 11 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was refreshed in February 2024, putting it among the 235 of 1,160 Dallas-Fort Worth-Arlington records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Frisco holds 53 registered eye care practices in this snapshot, 49 of them optometry and 4 ophthalmology, in ZIP codes including 75033. 38 of them took an NPI before this practice did. The closest is Emily Hollingsworth, OD PA in Frisco, 0.1 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Texas boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
651 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Dallas-Fort Worth-Arlington metro itself there are 1,160, 52 of them elsewhere in Frisco. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Emily Hollingsworth, OD PA | Frisco | Optometry | 0.1 mi | (469) 200-7122 |
| Illume Eyecare | Frisco | Optometry | 0.4 mi | (469) 867-3401 |
| Yeh Eye Care | Frisco | Optometry | 0.4 mi | (214) 810-1393 |
| Eye Care Avenue, PC | Frisco | Optometry | 0.4 mi | (214) 449-7980 |
| Frisco Family Vision, PLLC | Frisco | Optometry | 0.7 mi | (469) 444-8888 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an ophthalmology practice like this
The NPI registry holds no prices, so nothing here is a quote from Key-Whitman Eye Center, and ophthalmology practices do not publish fee schedules. Customers report paying $150 to $300 or more at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Key-Whitman Eye Center for its self-pay price.
Ophthalmology visits are usually medical rather than routine, which changes who pays: medical insurance and Medicare Part B cover a medically necessary exam, while a routine refraction for glasses is normally not covered. Ask whether the visit will be billed as medical or routine before you book, and compare with the 959 optometry practices on the Dallas-Fort Worth-Arlington page if you only need a prescription.