Essential Eyes, 1940 Shady Brook St Ste E, Columbia: NPI Registry Record
What the registry record says
- NPI number
- 1932835337
- Legal business name
- Midsouth Eye Associates PLLC
- Registered trading name
- Essential Eyes
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 1940 Shady Brook St Ste E
Columbia, TN 38401-3989 - Phone on the record
- (931) 380-2660
- NPI issued
- July 27, 2022
- Record last updated by the practice
- July 27, 2022
- Registry status
- NPI registry record, active as reported by CMS October 2026
- County
- Maury County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Midsouth Eye Associates PLLC and registered Essential Eyes as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in July 2022. That is neither fresh nor ancient by the standards of this metro, where 51 of 280 records were updated in 2024 or later and 153 predate 2020.
For local context: Columbia holds 12 registered eye care practices in this snapshot, 11 of them optometry and 1 ophthalmology, in ZIP codes including 38401. 10 of them took an NPI before this practice did. The closest is America's Best Contacts & Eyeglasses in Columbia, 0.1 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Tennessee boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
32 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Nashville-Davidson--Murfreesboro--Franklin metro itself there are 280, 11 of them elsewhere in Columbia. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| America's Best Contacts & Eyeglasses | Columbia | Optometry | 0.1 mi | (931) 777-2080 |
| Cheeks Vision LLC | Columbia | Optometry | 0.1 mi | (931) 388-2061 |
| Eyecare Plus Ca,pllc | Columbia | Optometry | 0.1 mi | (931) 540-2445 |
| Mallard Eye Care Columbia | Columbia | Optometry | 0.3 mi | (931) 381-3900 |
| Primary Eyecare Group of Columbia PLLC | Columbia | Optometry | 0.3 mi | (931) 388-3604 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Essential Eyes, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Essential Eyes for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 280 practices on the Nashville-Davidson--Murfreesboro--Franklin page give you the full local field to call around.