Midtown Eye Care, Memphis: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1508855859
- Legal business name
- Midtown Eye Care PLLC
- Registered trading name
- Midtown Eye Care
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 1378 Union Ave
Memphis, TN 38104-3623 - Phone on the record
- (901) 725-3937
- NPI issued
- October 19, 2005
- Record last updated by the practice
- May 3, 2023
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Memphis, TN-MS-AR
- County
- Shelby County
- Locations under this name
- 2 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Midtown Eye Care PLLC and registered Midtown Eye Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. 2 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in May 2023. That is neither fresh nor ancient by the standards of this metro, where 21 of 126 records were updated in 2024 or later and 73 predate 2020.
For local context: Memphis holds 67 registered eye care practices in this snapshot, 49 of them optometry and 18 ophthalmology, in ZIP codes including 38104. 2 of them took an NPI before this practice did. The closest is Clifford W Sims MD PC in Memphis, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Tennessee boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
147 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Memphis metro itself there are 126, 66 of them elsewhere in Memphis. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Clifford W Sims MD PC | Memphis | Ophthalmology | 0.0 mi | (901) 526-8393 |
| Southern College of Optometry | Memphis | Optometry | 0.3 mi | (901) 722-3250 |
| Duncan Eye PLLC | Memphis | Ophthalmology | 0.7 mi | (901) 486-8662 |
| Dr. Linda Tharp PC | Memphis | Optometry | 0.8 mi | (901) 722-8598 |
| Ut Medical Group, Inc. | Memphis | Ophthalmology | 0.9 mi | (901) 448-6650 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Midtown Eye Care, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Midtown Eye Care for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 126 practices on the Memphis page give you the full local field to call around.