Visual Eyes, Milton Freewater: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1215313440
- Legal business name
- Visual Eyes LLC
- Registered trading name
- Visual Eyes
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 320 N Columbia St
Milton Freewater, OR 97862-9405 - Phone on the record
- (541) 212-8685
- NPI issued
- August 11, 2015
- Record last updated by the practice
- June 3, 2024
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Hermiston-Pendleton, OR
- County
- Umatilla County
- Locations under this name
- 5 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Visual Eyes LLC and registered Visual Eyes as its trading name, so an insurance statement may show a name that does not match the sign on the door. 5 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was refreshed in June 2024, putting it among the 3 of 8 Hermiston-Pendleton records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Milton Freewater holds 1 registered eye care practice in this snapshot, 1 of them optometry and 0 ophthalmology, in ZIP codes including 97862. No other practice in the city took its NPI earlier than this one, which makes it the longest-registered address here. The closest is Blue Mountain Vision Clinic in Walla Walla, 7.3 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Oregon boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
8 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Hermiston-Pendleton metro itself there are 8. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Blue Mountain Vision Clinic | Walla Walla | Optometry | 7.3 mi | (509) 529-1153 |
| Eye & Laser Physicians of Walla Walla | Walla Walla | Ophthalmology | 7.9 mi | (509) 525-2100 |
| Walla Walla Eye Center | Walla Walla | Ophthalmology | 7.9 mi | (509) 525-2100 |
| Lifestyle Eye Center | Walla Walla | Ophthalmology | 8.1 mi | (509) 540-3937 |
| Valley Vision Clinic | Walla Walla | Optometry | 9.1 mi | (509) 529-2020 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Visual Eyes. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 8 practices on the Hermiston-Pendleton page give you the full local field to call around.