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Grand Forks, ND - NPI registry record

Lifetime Vision Center, Grand Forks: NPI Registry Record and Eye Exam Cost Context

Lifetime Vision Center holds NPI 1720385263, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 2900 S Columbia Rd, Grand Forks, ND 58201, inside the Grand Forks metropolitan statistical area area. The NPI was issued in February 2011, 15 years ago, and the practice last updated its own entry in January 2026.

What the registry record says

NPI number
1720385263
Legal business name
Lvctr PLLC
Registered trading name
Lifetime Vision Center
Primary registered specialty
Optometrist (152W00000X)
Practice location
2900 S Columbia Rd
Grand Forks, ND 58201-6070
Phone on the record
(701) 746-6745
NPI issued
February 18, 2011
Record last updated by the practice
January 8, 2026
Registry status
NPI registry record, active as reported by CMS August 2026
County
Grand Forks County
Duplicate registrations at this address
1 additional NPI for the same name and address, folded into this record
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Lvctr PLLC and registered Lifetime Vision Center as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in January 2026, putting it among the 2 of 10 Grand Forks records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Grand Forks holds 10 registered eye care practices in this snapshot, 8 of them optometry and 2 ophthalmology, in ZIP codes including 58201. 4 of them took an NPI before this practice did. The closest is Minnesota Optometric Eye Doctor, P.A. in Grand Forks, 0.2 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The North Dakota boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

12 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Grand Forks metro itself there are 10, 9 of them elsewhere in Grand Forks. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Minnesota Optometric Eye Doctor, P.A.Grand ForksOptometry0.2 mi(701) 746-4240
James A. Woodmansee. OD, PCGrand ForksOptometry0.2 mi(701) 780-8726
Advanced Looks Eye Care PCGrand ForksOptometry0.2 mi(701) 230-4926
Strinden Vision IncGrand ForksOptometry0.4 mi(701) 780-9701
Zachary Lemaster O.D.Grand ForksCorneal and contact lens management0.6 mi(701) 787-8627

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Lifetime Vision Center. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 10 practices on the Grand Forks page give you the full local field to call around.

Keep looking

All 10 practices in Grand ForksNorth Dakota directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06