Sanford Southpointe Eye Center & Optical, Fargo: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1700166006
- Legal business name
- Sanford Medical Center Fargo
- Registered trading name
- Sanford Southpointe Eye Center & Optical
- Primary registered specialty
- Optometrist (152W00000X)
- Non eye care codes on the record
- 1 additional taxonomy code outside optometry and ophthalmology
- Practice location
- 2400 32ND Ave S
Fargo, ND 58103-5800 - Phone on the record
- (701) 234-3640
- NPI issued
- August 18, 2011
- Record last updated by the practice
- November 27, 2023
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Fargo, ND-MN
- County
- Cass County
- Locations under this name
- 6 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Sanford Medical Center Fargo and registered Sanford Southpointe Eye Center & Optical as its trading name, so an insurance statement may show a name that does not match the sign on the door. 6 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in November 2023. That is neither fresh nor ancient by the standards of this metro, where 5 of 38 records were updated in 2024 or later and 21 predate 2020.
For local context: Fargo holds 33 registered eye care practices in this snapshot, 25 of them optometry and 8 ophthalmology, in ZIP codes including 58103. 20 of them took an NPI before this practice did. The closest is Retinal Imaging in Fargo, 1.7 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The North Dakota boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
42 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Fargo metro itself there are 38, 32 of them elsewhere in Fargo. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Retinal Imaging | Fargo | Retina | 1.7 mi | (801) 233-4407 |
| Sanford South University Eye Center & Optical | Fargo | Optometry | 1.7 mi | (701) 461-5100 |
| Lumen Vision PC | Fargo | Optometry | 1.9 mi | (701) 404-9096 |
| Steven B Thom, MD PC | Fargo | Ophthalmology | 2.0 mi | (701) 235-0561 |
| Eye Consultants of Fargo, PLLC | Fargo | Ophthalmology | 2.0 mi | (701) 235-0561 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Sanford Southpointe Eye Center & Optical. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 38 practices on the Fargo page give you the full local field to call around.