Sterling Optical, Rochester: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1063242253
- Legal business name
- Joys Dream Eyewear LLC
- Registered trading name
- Sterling Optical
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 3333 W Henrietta Rd
Rochester, NY 14623-3543 - Phone on the record
- (585) 424-5970
- NPI issued
- August 3, 2024
- Record last updated by the practice
- August 3, 2024
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Rochester, NY
- County
- Monroe County
- Duplicate registrations at this address
- 1 additional NPI for the same name and address, folded into this record
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Joys Dream Eyewear LLC and registered Sterling Optical as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in August 2024, putting it among the 16 of 88 Rochester records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Rochester holds 49 registered eye care practices in this snapshot, 25 of them optometry and 24 ophthalmology, in ZIP codes including 14623. 48 of them took an NPI before this practice did. The closest is Cohen's Fashion Optical in Rochester, 0.2 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New York boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
83 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Rochester metro itself there are 88, 48 of them elsewhere in Rochester. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Cohen's Fashion Optical | Rochester | Optometry | 0.2 mi | (585) 475-0250 |
| Kwik Vision | Rochester | Optometry | 0.2 mi | (585) 475-0250 |
| Vincent B Graniero O D PC | Rochester | Optometry | 0.5 mi | (585) 427-7960 |
| Katelyn E. Vilasi Optometry, PLLC | Rochester | Optometry | 0.6 mi | (585) 427-7960 |
| Strauss Eye Prosthetics, Inc. | Rochester | Ophthalmology | 1.5 mi | (585) 424-1350 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Sterling Optical. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 88 practices on the Rochester page give you the full local field to call around.