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Geneseo, NY - NPI registry record

Michelle Ditusa, OD, Geneseo: NPI Registry Record and Eye Exam Cost Context

Michelle Ditusa, OD holds NPI 1689360661, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 4235 Veteran Dr, Geneseo, NY 14454, inside the Rochester metropolitan statistical area area. The NPI was issued in April 2023, 3 years ago, and the practice last updated its own entry in May 2023.

What the registry record says

NPI number
1689360661
Legal business name
Michelle Ditusa OD & George T Cornwell
Registered trading name
Michelle Ditusa, OD
Primary registered specialty
Optometrist (152W00000X)
Practice location
4235 Veteran Dr
Geneseo, NY 14454-9442
Phone on the record
(585) 243-3940
NPI issued
April 13, 2023
Record last updated by the practice
May 3, 2023
Registry status
NPI registry record, active as reported by CMS August 2026
Metro area
Rochester, NY
County
Livingston County
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Michelle Ditusa OD & George T Cornwell and registered Michelle Ditusa, OD as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in May 2023. That is neither fresh nor ancient by the standards of this metro, where 16 of 88 records were updated in 2024 or later and 51 predate 2020.

For local context: Geneseo holds 3 registered eye care practices in this snapshot, 3 of them optometry and 0 ophthalmology, in ZIP codes including 14454. 2 of them took an NPI before this practice did. The closest is Wendel Vision Care PLLC in Geneseo, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New York boards hold the licensing record, and the practice itself is the only source for what it charges today.

Also registered at this address

1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.

OrganizationRegistered asRecord updated
Wendel Vision Care PLLCOptometryMarch 2018

Nearest registered practices

49 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Rochester metro itself there are 88, 2 of them elsewhere in Geneseo. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Wendel Vision Care PLLCGeneseoOptometry0.0 mi(614) 570-4015
Geneseo Family Eye Care, LLCGeneseoOptometry0.5 mi(585) 243-2020
Jennifer J. Dotterweich, OD, PLLCAvonOptometry8.0 mi(585) 519-4208
Livingston Eye CareAvonOptometry8.0 mi(585) 226-3400
Place Optical Company, Inc.Le RoyOptometry13.8 mi(585) 538-6435

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Michelle Ditusa, OD. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 88 practices on the Rochester page give you the full local field to call around.

Keep looking

All 88 practices in RochesterNew York directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06