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Pleasantville, NY - NPI registry record

Westchester Eyes, Pleasantville: NPI Registry Record and Eye Exam Cost Context

Westchester Eyes holds NPI 1225861743, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 42 Memorial Plz Ste 302, Pleasantville, NY 10570, inside the New York-Newark-Jersey City metropolitan statistical area area. The NPI was issued in August 2024, 2 years ago, and the practice last updated its own entry in August 2024.

What the registry record says

NPI number
1225861743
Legal business name
Eric C Rubinfeld OD PC
Registered trading name
Westchester Eyes
Primary registered specialty
Optometrist (152W00000X)
Practice location
42 Memorial Plz Ste 302
Pleasantville, NY 10570-2943
Phone on the record
(914) 487-0025
NPI issued
August 21, 2024
Record last updated by the practice
August 21, 2024
Registry status
NPI registry record, active as reported by CMS August 2026
County
Westchester County
Parent organization
Eric C Rubinfeld OD PC
Organization subpart
Yes, this location bills as a subpart of a larger organization
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Eric C Rubinfeld OD PC and registered Westchester Eyes as its trading name, so an insurance statement may show a name that does not match the sign on the door. CMS records this location as a subpart of Eric C Rubinfeld OD PC, meaning it bills under its own NPI but belongs to a larger organization. The entry was refreshed in August 2024, putting it among the 357 of 2,166 New York-Newark-Jersey City records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Pleasantville holds 2 registered eye care practices in this snapshot, 2 of them optometry and 0 ophthalmology, in ZIP codes including 10570. 1 of them took an NPI before this practice did. The closest is Mount Pleasant Eye Associates in Pleasantville, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New York boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

783 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the New York-Newark-Jersey City metro itself there are 2,166, 1 of them elsewhere in Pleasantville. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Mount Pleasant Eye AssociatesPleasantvilleOptometry0.0 mi(914) 769-8333
Alec Perlson ODChappaquaOptometry1.9 mi(914) 238-3030
Foresight Eye Care Optometry LLCChappaquaOptometry1.9 mi(646) 241-4868
Eye Gallery of ChappaquaChappaquaOptometry1.9 mi(914) 238-5600
Hudson Valley Eye Associates LLPHawthorneOphthalmology2.4 mi(914) 345-3937

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Westchester Eyes. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 2,166 practices on the New York-Newark-Jersey City page give you the full local field to call around.

Keep looking

All 2,166 practices in New York-Newark-Jersey CityNew York directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06