Pure Vision Optical, Forest Hills: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1265298731
- Legal business name
- Bsd Optometry PC
- Registered trading name
- Pure Vision Optical
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 10023 Queens Blvd
Forest Hills, NY 11375-2452 - Phone on the record
- (718) 887-4987
- NPI issued
- February 22, 2024
- Record last updated by the practice
- February 22, 2024
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- New York-Newark-Jersey City, NY-NJ
- County
- Queens County
- Parent organization
- Bsd Optometry
- Organization subpart
- Yes, this location bills as a subpart of a larger organization
- Duplicate registrations at this address
- 1 additional NPI for the same name and address, folded into this record
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Bsd Optometry PC and registered Pure Vision Optical as its trading name, so an insurance statement may show a name that does not match the sign on the door. CMS records this location as a subpart of Bsd Optometry, meaning it bills under its own NPI but belongs to a larger organization. The entry was refreshed in February 2024, putting it among the 373 of 2,176 New York-Newark-Jersey City records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Forest Hills holds 32 registered eye care practices in this snapshot, 19 of them optometry and 13 ophthalmology, in ZIP codes including 11375. 30 of them took an NPI before this practice did. The closest is Mark Avinoam Bitton MD PC in Forest Hills, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New York boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
2,428 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the New York-Newark-Jersey City metro itself there are 2,176, 31 of them elsewhere in Forest Hills. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Mark Avinoam Bitton MD PC | Forest Hills | Ophthalmology | 0.0 mi | (718) 997-1400 |
| Steven Lieberman, OD, PC | Rego Park | Optometry | 0.1 mi | (718) 896-4646 |
| Eye Q Optical Inc. | Forest Hills | Optometry | 0.3 mi | (718) 275-2500 |
| Jofe Eye Institute | Rego Park | Ophthalmology | 0.3 mi | (718) 263-2000 |
| Natalia Potapova Ophthalmology PLLC | Rego Park | Ophthalmology | 0.3 mi | (203) 809-7727 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Pure Vision Optical, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Pure Vision Optical for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 2,176 practices on the New York-Newark-Jersey City page give you the full local field to call around.