Grand Central Optical Co Inc, 340 Madison Ave, New York: NPI Registry Record
What the registry record says
- NPI number
- 1649221268
- Legal business name
- Grand Central Optical Co Inc
- Primary registered specialty
- Optometrist (152W00000X)
- Non eye care codes on the record
- 1 additional taxonomy code outside optometry and ophthalmology
- Practice location
- 340 Madison Ave
New York, NY 10173-0002 - Phone on the record
- (212) 599-1220
- NPI issued
- May 16, 2006
- Record last updated by the practice
- April 5, 2023
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- New York-Newark-Jersey City, NY-NJ
- County
- New York County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The entry was last refreshed in April 2023. That is neither fresh nor ancient by the standards of this metro, where 373 of 2,176 records were updated in 2024 or later and 1,246 predate 2020.
For local context: New York holds 496 registered eye care practices in this snapshot, 254 of them optometry and 242 ophthalmology, in ZIP codes including 10173. 15 of them took an NPI before this practice did. The closest is Omni Eye Surgery of New York PC in New York, 0.1 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New York boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
2,496 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the New York-Newark-Jersey City metro itself there are 2,176, 495 of them elsewhere in New York. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Omni Eye Surgery of New York PC | New York | Ophthalmology | 0.1 mi | (212) 353-0030 |
| Jerreyll T Jackson M.D. P.c | New York | Ophthalmology | 0.1 mi | (212) 889-1171 |
| Maple Eye and Laser Center | New York | Ophthalmology | 0.1 mi | (914) 948-5157 |
| Omni Eye Surgery of New York | New York | Optometry | 0.1 mi | (212) 353-0030 |
| Cohen's Fashion Optical | New York | Optometry | 0.1 mi | (212) 697-0915 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Grand Central Optical Co Inc, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Grand Central Optical Co Inc for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 2,176 practices on the New York-Newark-Jersey City page give you the full local field to call around.