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New York, NY - NPI registry record

Grand Central Optical Co Inc, 340 Madison Ave, New York: NPI Registry Record

Grand Central Optical Co Inc holds NPI 1649221268, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 340 Madison Ave, New York, NY 10173, inside the New York-Newark-Jersey City metropolitan statistical area area. The NPI was issued in May 2006, 20 years ago, and the practice last updated its own entry in April 2023.

What the registry record says

NPI number
1649221268
Legal business name
Grand Central Optical Co Inc
Primary registered specialty
Optometrist (152W00000X)
Non eye care codes on the record
1 additional taxonomy code outside optometry and ophthalmology
Practice location
340 Madison Ave
New York, NY 10173-0002
Phone on the record
(212) 599-1220
NPI issued
May 16, 2006
Record last updated by the practice
April 5, 2023
Registry status
NPI registry record, active as reported by CMS August 2026
County
New York County
Location precision
Street address matched by the US Census geocoder

Reading this record

The entry was last refreshed in April 2023. That is neither fresh nor ancient by the standards of this metro, where 357 of 2,166 records were updated in 2024 or later and 1,248 predate 2020.

For local context: New York holds 494 registered eye care practices in this snapshot, 252 of them optometry and 242 ophthalmology, in ZIP codes including 10173. 15 of them took an NPI before this practice did. The closest is Omni Eye Surgery of New York PC in New York, 0.1 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New York boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

2,480 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the New York-Newark-Jersey City metro itself there are 2,166, 493 of them elsewhere in New York. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Omni Eye Surgery of New York PCNew YorkOphthalmology0.1 mi(212) 353-0030
Jerreyll T Jackson M.D. P.cNew YorkOphthalmology0.1 mi(212) 889-1171
Maple Eye and Laser CenterNew YorkOphthalmology0.1 mi(914) 948-5157
Omni Eye Surgery of New YorkNew YorkOptometry0.1 mi(212) 353-0030
Cohen's Fashion OpticalNew YorkOptometry0.1 mi(212) 697-0915

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Grand Central Optical Co Inc. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 2,166 practices on the New York-Newark-Jersey City page give you the full local field to call around.

Keep looking

All 2,166 practices in New York-Newark-Jersey CityNew York directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06