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Horseheads, NY - NPI registry record

The Vision Center, Horseheads: NPI Registry Record and Eye Exam Cost Context

The Vision Center holds NPI 1396938940, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 298 Colonial Dr, Horseheads, NY 14845, inside the Elmira metropolitan statistical area area. The NPI was issued in August 2007, 19 years ago, and the practice last updated its own entry in December 2023.

What the registry record says

NPI number
1396938940
Legal business name
Plow Optometry PC
Registered trading name
The Vision Center
Primary registered specialty
Optometrist (152W00000X)
Practice location
298 Colonial Dr
Horseheads, NY 14845-8400
Phone on the record
(607) 796-6284
NPI issued
August 27, 2007
Record last updated by the practice
December 18, 2023
Registry status
NPI registry record, active as reported by CMS August 2026
Metro area
Elmira, NY
County
Chemung County
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Plow Optometry PC and registered The Vision Center as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in December 2023. That is neither fresh nor ancient by the standards of this metro, where 1 of 9 records were updated in 2024 or later and 5 predate 2020.

For local context: Horseheads holds 3 registered eye care practices in this snapshot, 2 of them optometry and 1 ophthalmology, in ZIP codes including 14845. No other practice in the city took its NPI earlier than this one, which makes it the longest-registered address here. The closest is America's Best Contacts & Eyeglasses in Horseheads, 0.9 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New York boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

16 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Elmira metro itself there are 9, 2 of them elsewhere in Horseheads. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
America's Best Contacts & EyeglassesHorseheadsOptometry0.9 mi(607) 378-0346
Twin Tiers Eye Care Associates, PCHorseheadsOphthalmology2.0 mi(607) 739-5676
A P Darling Low Vision CenterElmiraLow vision rehabilitation5.7 mi(607) 734-1554
Steven D Salsburg MD PCElmiraOphthalmology6.1 mi(607) 733-2694
Lawrence J WaiteElmiraOptometry6.1 mi(607) 733-2694

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from The Vision Center. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 9 practices on the Elmira page give you the full local field to call around.

Keep looking

All 9 practices in ElmiraNew York directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06