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Las Cruces, NM - NPI registry record

Southwest Eye Institute, Las Cruces: NPI Registry Record and Eye Exam Cost Context

Southwest Eye Institute holds NPI 1730751454, registered with the Centers for Medicare and Medicaid Services as an ophthalmology organization under taxonomy code 207W00000X (Ophthalmology). The practice location on the record is 2301 Saturn Cir, Las Cruces, NM 88012, inside the Las Cruces metropolitan statistical area area. The NPI was issued in July 2021, 5 years ago, and the practice last updated its own entry in January 2024.

What the registry record says

NPI number
1730751454
Legal business name
Marc Ellman, M.D., P.A.
Registered trading name
Southwest Eye Institute
Primary registered specialty
Ophthalmology (207W00000X)
Other registered specialties
Optometrist
Practice location
2301 Saturn Cir
Las Cruces, NM 88012-7727
Phone on the record
(915) 267-2020
NPI issued
July 13, 2021
Record last updated by the practice
January 16, 2024
Registry status
NPI registry record, active as reported by CMS August 2026
Metro area
Las Cruces, NM
County
Doña Ana County
Parent organization
Marc Ellman, M.D., P.A.
Organization subpart
Yes, this location bills as a subpart of a larger organization
Locations under this name
2 registered nationally
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Marc Ellman, M.D., P.A. and registered Southwest Eye Institute as its trading name, so an insurance statement may show a name that does not match the sign on the door. Beyond the primary code the record carries Optometrist, which is the registry's own signal that the practice covers more than routine work. CMS records this location as a subpart of Marc Ellman, M.D., P.A., meaning it bills under its own NPI but belongs to a larger organization. 2 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was refreshed in January 2024, putting it among the 1 of 13 Las Cruces records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Las Cruces holds 12 registered eye care practices in this snapshot, 8 of them optometry and 4 ophthalmology, in ZIP codes including 88012. 10 of them took an NPI before this practice did. The closest is Eyes of the Southwest, PC in Las Cruces, 0.3 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New Mexico boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

12 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Las Cruces metro itself there are 13, 11 of them elsewhere in Las Cruces. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Eyes of the Southwest, PCLas CrucesOphthalmology0.3 mi(575) 523-2020
New Mexico Lions Crane Reading FoundationLas CrucesOptometry0.4 mi(505) 649-5878
L Victor Sandoval, P.C.Las CrucesCorneal and contact lens management2.1 mi(575) 522-8334
Accutech Family Eye CareLas CrucesOptometry2.8 mi(575) 541-1075
National Vision, Inc.Las CrucesOptometry2.9 mi(505) 524-2887

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an ophthalmology practice like this

The NPI registry holds no prices, so nothing here is a quote from Southwest Eye Institute. Based on this site's own price research, an ophthalmology practice typically charges $150 to $300 or more for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ophthalmology visits are usually medical rather than routine, which changes who pays: medical insurance and Medicare Part B cover a medically necessary exam, while a routine refraction for glasses is normally not covered. Ask whether the visit will be billed as medical or routine before you book, and compare with the 9 optometry practices on the Las Cruces page if you only need a prescription.

Keep looking

All 13 practices in Las CrucesNew Mexico directoryUS eye doctor directoryGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06