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Florham Park, NJ - NPI registry record

William J Ross Optometric Physician LLC, Florham Park: NPI Registry Record and Eye Exam Cost Context

William J Ross Optometric Physician LLC holds NPI 1902326630, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 161 Ridgedale Ave, Florham Park, NJ 07932, inside the New York-Newark-Jersey City metropolitan statistical area area. The NPI was issued in June 2017, 9 years ago, and the practice last updated its own entry in July 2022.

What the registry record says

NPI number
1902326630
Legal business name
William J Ross Optometric Physician LLC
Primary registered specialty
Optometrist (152W00000X)
Other registered specialties
Optometrist, Corneal and Contact Management
Practice location
161 Ridgedale Ave
Florham Park, NJ 07932-1743
Phone on the record
(973) 377-1413
NPI issued
June 23, 2017
Record last updated by the practice
July 21, 2022
Registry status
NPI registry record, active as reported by CMS August 2026
County
Morris County
Location precision
Street address matched by the US Census geocoder

Reading this record

Beyond the primary code the record carries Optometrist, Corneal and Contact Management, which is the registry's own signal that the practice covers more than routine work. The entry was last refreshed in July 2022. That is neither fresh nor ancient by the standards of this metro, where 163 of 1,021 records were updated in 2024 or later and 629 predate 2020.

For local context: Florham Park holds 3 registered eye care practices in this snapshot, 3 of them optometry and 0 ophthalmology, in ZIP codes including 07932. 1 of them took an NPI before this practice did. The closest is Ridgedale Family Eye Care PC in Florham Park, 0.1 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New Jersey boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

1,632 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the New York-Newark-Jersey City metro itself there are 1,021, 2 of them elsewhere in Florham Park. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Ridgedale Family Eye Care PCFlorham ParkOptometry0.1 mi(973) 301-0400
Ridgedale Family Eye CareFlorham ParkOptometry0.5 mi(973) 301-0400
Pearle Vision East HanoverEast HanoverOptometry1.8 mi(973) 248-1188
Dr. Joseph L. Cavallo, ODEast HanoverOptometry1.9 mi(973) 887-4771
Vvision LLCEast HanoverOptometry2.0 mi(832) 244-8228

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from William J Ross Optometric Physician LLC. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 1,021 practices on the New York-Newark-Jersey City page give you the full local field to call around.

Keep looking

All 1,021 practices in New York-Newark-Jersey CityNew Jersey directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06