Eyesfirst Vision Center, 444 Ocean Blvd, Long Branch: NPI Registry Record
What the registry record says
- NPI number
- 1942203518
- Legal business name
- Optometric Physcians of Long Branch
- Registered trading name
- Eyesfirst Vision Center
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 444 Ocean Blvd
Long Branch, NJ 07740-5651 - Phone on the record
- (732) 870-0600
- NPI issued
- May 27, 2005
- Record last updated by the practice
- July 21, 2022
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- New York-Newark-Jersey City, NY-NJ
- County
- Monmouth County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Optometric Physcians of Long Branch and registered Eyesfirst Vision Center as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in July 2022. That is neither fresh nor ancient by the standards of this metro, where 172 of 1,029 records were updated in 2024 or later and 628 predate 2020.
For local context: Long Branch holds 2 registered eye care practices in this snapshot, 2 of them optometry and 0 ophthalmology, in ZIP codes including 07740. No other practice in the city took its NPI earlier than this one, which makes it the longest-registered address here. The closest is Eyesfirst Vision Center in Long Branch, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The New Jersey boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
518 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the New York-Newark-Jersey City metro itself there are 1,029, 1 of them elsewhere in Long Branch. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Eyesfirst Vision Center | Long Branch | Optometry | 0.0 mi | (732) 870-0600 |
| Eye and Face LLC | West Long Branch | Ophthalmology | 2.2 mi | (732) 571-3937 |
| Jersey Shore Retina Consultants | West Long Branch | Ophthalmology | 2.2 mi | (732) 738-4627 |
| Mack Eye Center | Oakhurst | Ophthalmology | 2.8 mi | (732) 835-2020 |
| Dr. Kara Pasner, Inc. | Ocean | Optometry | 3.4 mi | (732) 531-8721 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Eyesfirst Vision Center, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Eyesfirst Vision Center for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 1,029 practices on the New York-Newark-Jersey City page give you the full local field to call around.