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West Plains, MO - NPI registry record

Jones Eye Center, West Plains: NPI Registry Record and Eye Exam Cost Context

Jones Eye Center holds NPI 1093518847, registered with the Centers for Medicare and Medicaid Services as an ophthalmology organization under taxonomy code 207W00000X (Ophthalmology). The practice location on the record is 1405 Doctors Dr, West Plains, MO 65775, inside the West Plains micropolitan statistical area area. The NPI was issued in March 2025, 1 year ago, and the practice last updated its own entry in April 2026.

What the registry record says

NPI number
1093518847
Legal business name
Southern Missouri Eye, LLC
Registered trading name
Jones Eye Center
Primary registered specialty
Ophthalmology (207W00000X)
Practice location
1405 Doctors Dr
West Plains, MO 65775-4754
Phone on the record
(417) 256-4111
NPI issued
March 28, 2025
Record last updated by the practice
April 10, 2026
Registry status
NPI registry record, active as reported by CMS October 2026
Metro area
West Plains, MO
County
Howell County
Duplicate registrations at this address
1 additional NPI for the same name and address, folded into this record
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Southern Missouri Eye, LLC and registered Jones Eye Center as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in April 2026, putting it among the 1 of 7 West Plains records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: West Plains holds 6 registered eye care practices in this snapshot, 5 of them optometry and 1 ophthalmology, in ZIP codes including 65775. 5 of them took an NPI before this practice did. The closest is Orear Optometry P C in West Plains, 2.3 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Missouri boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

6 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the West Plains metro itself there are 7, 5 of them elsewhere in West Plains. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Orear Optometry P CWest PlainsOptometry2.3 mi(417) 255-0425
Rivera Optometric Group P.C.West PlainsOptometry2.3 mi(417) 257-2807
Ream OptometryWest PlainsOptometry2.6 mi(417) 256-6171
Hart Family Eyecare, LLCWest PlainsOptometry2.6 mi(417) 255-2010
Rose Vision Care LLCWest PlainsOptometry2.9 mi(417) 256-8393

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an ophthalmology practice like this

The NPI registry holds no prices, so nothing here is a quote from Jones Eye Center, and ophthalmology practices do not publish fee schedules. Customers report paying $150 to $300 or more at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Jones Eye Center for its self-pay price.

Ophthalmology visits are usually medical rather than routine, which changes who pays: medical insurance and Medicare Part B cover a medically necessary exam, while a routine refraction for glasses is normally not covered. Ask whether the visit will be billed as medical or routine before you book, and compare with the 6 optometry practices on the West Plains page if you only need a prescription.

Keep looking

All 7 practices in West PlainsMissouri directoryUS eye doctor directoryGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (October 2026, published October 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Site updated 2026-10-25