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Olive Branch, MS - NPI registry record

Brown Family Retina, Olive Branch: NPI Registry Record and Eye Exam Cost Context

Brown Family Retina holds NPI 1255144044, registered with the Centers for Medicare and Medicaid Services as an ophthalmology organization under taxonomy code 207WX0107X (Ophthalmology, Retina Specialist). The practice location on the record is 6760 Goodman Rd Ste 125, Olive Branch, MS 38654, inside the Memphis metropolitan statistical area area. The NPI was issued in January 2025, 1 years ago, and the practice last updated its own entry in February 2025.

What the registry record says

NPI number
1255144044
Legal business name
Brown Family Retina
Primary registered specialty
Ophthalmology, Retina Specialist (207WX0107X)
Non eye care codes on the record
2 additional taxonomy codes outside optometry and ophthalmology
Practice location
6760 Goodman Rd Ste 125
Olive Branch, MS 38654-9893
Phone on the record
(662) 782-5404
NPI issued
January 28, 2025
Record last updated by the practice
February 13, 2025
Registry status
NPI registry record, active as reported by CMS August 2026
County
DeSoto County
Location precision
Street address matched by the US Census geocoder

Reading this record

The entry was refreshed in February 2025, putting it among the 7 of 27 Memphis records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Olive Branch holds 6 registered eye care practices in this snapshot, 3 of them optometry and 3 ophthalmology, in ZIP codes including 38654. 4 of them took an NPI before this practice did. The closest is Mid-South Retina Associates, LLC in Olive Branch, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Mississippi boards hold the licensing record, and the practice itself is the only source for what it charges today.

Also registered at this address

1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.

OrganizationRegistered asRecord updated
Mid-South Retina Associates, LLCOphthalmologyOctober 2022

Nearest registered practices

142 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Memphis metro itself there are 27, 5 of them elsewhere in Olive Branch. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Mid-South Retina Associates, LLCOlive BranchOphthalmology0.0 mi(901) 682-1100
Olive Branch Eyecare, PLLCOlive BranchOptometry0.6 mi(662) 893-3300
Margo D Ray IncOlive BranchOptometry1.0 mi(662) 893-3950
Eyedok LLCOlive BranchOptometry1.1 mi(901) 438-6088
Olive Branch Vision Specialists PLLCOlive BranchOphthalmology2.5 mi(901) 871-2373

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an ophthalmology practice like this

The NPI registry holds no prices, so nothing here is a quote from Brown Family Retina. Based on this site's own price research, an ophthalmology practice typically charges $150 to $300 or more for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ophthalmology visits are usually medical rather than routine, which changes who pays: medical insurance and Medicare Part B cover a medically necessary exam, while a routine refraction for glasses is normally not covered. Ask whether the visit will be billed as medical or routine before you book, and compare with the 23 optometry practices on the Memphis page if you only need a prescription.

Keep looking

All 27 practices in MemphisMississippi directoryUS eye doctor directoryGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06