Brown Family Retina, Olive Branch: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1255144044
- Legal business name
- Brown Family Retina
- Primary registered specialty
- Ophthalmology, Retina Specialist (207WX0107X)
- Non eye care codes on the record
- 2 additional taxonomy codes outside optometry and ophthalmology
- Practice location
- 6760 Goodman Rd Ste 125
Olive Branch, MS 38654-9893 - Phone on the record
- (662) 782-5404
- NPI issued
- January 28, 2025
- Record last updated by the practice
- February 13, 2025
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Memphis, TN-MS-AR
- County
- DeSoto County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The entry was refreshed in February 2025, putting it among the 7 of 27 Memphis records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Olive Branch holds 6 registered eye care practices in this snapshot, 3 of them optometry and 3 ophthalmology, in ZIP codes including 38654. 4 of them took an NPI before this practice did. The closest is Mid-South Retina Associates, LLC in Olive Branch, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Mississippi boards hold the licensing record, and the practice itself is the only source for what it charges today.
Also registered at this address
1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.
| Organization | Registered as | Record updated |
|---|---|---|
| Mid-South Retina Associates, LLC | Ophthalmology | October 2022 |
Nearest registered practices
143 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Memphis metro itself there are 27, 5 of them elsewhere in Olive Branch. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Mid-South Retina Associates, LLC | Olive Branch | Ophthalmology | 0.0 mi | (901) 682-1100 |
| Olive Branch Eyecare, PLLC | Olive Branch | Optometry | 0.6 mi | (662) 893-3300 |
| Margo D Ray Inc | Olive Branch | Optometry | 1.0 mi | (662) 893-3950 |
| Eyedok LLC | Olive Branch | Optometry | 1.1 mi | (901) 438-6088 |
| Olive Branch Vision Specialists PLLC | Olive Branch | Ophthalmology | 2.5 mi | (901) 871-2373 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an ophthalmology practice like this
The NPI registry holds no prices, so nothing here is a quote from Brown Family Retina, and ophthalmology practices do not publish fee schedules. Customers report paying $150 to $300 or more at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Brown Family Retina for its self-pay price.
Ophthalmology visits are usually medical rather than routine, which changes who pays: medical insurance and Medicare Part B cover a medically necessary exam, while a routine refraction for glasses is normally not covered. Ask whether the visit will be billed as medical or routine before you book, and compare with the 23 optometry practices on the Memphis page if you only need a prescription.