VisionTestCost.com is an independent price comparison resource. One labelled affiliate link (VSP individual vision plans) can earn us a commission; it never changes a price. Most US optical chains publish no exam price at all, so a figure here is either a published price or a reported range, and the provider pages say which.
Brainerd - CMS NPI registry, October 2026

Eye Doctors in Brainerd, MN: 14 Registered Practices

14 eye care organizations on the Minnesota side of the Brainerd micropolitan statistical area area hold a current NPI in the October 2026 CMS file: 11 optometry practices (79 percent) and 3 ophthalmology practices. They spread across 6 cities, led by Baxter (7), Brainerd (2), Pequot Lakes (2) and Pillager (1). The metro covers 2 counties including Cass County and Crow Wing County. 2 records were refreshed by the practice in 2024 or later and 8 have not been updated since before 2020.

Booking here: 79 percent of Brainerd records are optometry practices, which is the side of the market that does routine exams at $120 to $200 without insurance. The 3 ophthalmology practices are physician offices and price accordingly, at $150 to $300 or more.

Registered practices
14
1 with a profile page
Optometry
11
79% of this metro
Ophthalmology
3
1 register a subspecialty
Cities covered
6
2 counties
Address matched
86%
rest placed at a ZIP code centroid

What an eye exam costs around Brainerd

No prices exist in the NPI registry, so treat the list below as a call sheet rather than a quote sheet. The nearest published national figure is $95, the median starting exam fee across the 1,280 US retail optical stores that print one on their own store pages (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004).

No national retail optical brand is registered under its own name in this metro, so expect the independent optometry band of $120 to $200 rather than the $50 to $110 retail band. A comprehensive exam is $80 to $120 at the middle half of stores that print a price, and a contact lens fitting is priced separately, at a $129 median published fee.

Where the practices are

CityPracticesOptometryOphthalmology
Baxter752
Brainerd211
Pequot Lakes220
Pillager110
Pine River110
Walker110

City is the free-text value the practice entered in the registry. Every city in this table sits inside the Brainerd micropolitan statistical area area as defined by the Census 2023 delineation.

Every registered practice in Brainerd

Ordered by city, then by name. Names in blue have a profile page with the full registry record and the nearest alternatives.

PracticeCityRegistered asPhone on recordRecord updated
Associates in EyecareBaxterOptometry(218) 829-1789May 2021
Breena Dell Clayton, ODBaxterOptometry(218) 855-5756February 2014
Lakes Area Eyecare, Inc.BaxterOptometry(218) 829-2929February 2014
Lakes Region Retina PCBaxterRetina(218) 580-4218May 2026
Midwest Family Eye CenterBaxterOptometry(218) 828-9545August 2020
Preferred Eyecare, Inc.BaxterOptometry(218) 829-3848November 2011
S Sjoberg PLCBaxterOphthalmology(218) 825-1976March 2015
Brainerd Eyecare Center, PABrainerdOptometry(218) 829-0946January 2023
Northern Eye Center PABrainerdOphthalmology(218) 829-2020October 2007
Crosslake Eye Center
Registered as Todd M. Wiedel, O.D., PA
Pequot LakesOptometry(218) 568-5555October 2019
Pequot Eye Center
Registered as John Kloster
Pequot LakesOptometry(218) 568-5555June 2008
Up North Eye Care, P.A.PillagerOptometry(218) 746-2020February 2022
Associates in Eyecare
Registered as Pine River Eye Center, Inc.
Pine RiverOptometry(218) 587-2020September 2015
Park Rapids Walker Eye Clinic O.D., P.A.WalkerOptometry(218) 547-3666November 2024

Phone numbers are the practice location numbers on the NPI record. They are self-reported, CMS does not verify them, and 8 of these records have not been updated since before 2020. An NPI does not mean the practice is licensed: that is a matter for the Minnesota licensing boards.

Nearby metro areas

St. Cloud, MN (34)Grand Rapids, MN (6)Alexandria, MN (11)Fergus Falls, MN (7)Bemidji, MN (7)Detroit Lakes, MN (4)All Minnesota practices

Related price guides

Eye exam cost without insuranceComprehensive eye exam costContact lens exam and fittingGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (October 2026, published October 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Site updated 2026-10-25