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Traverse City - CMS NPI registry, August 2026

Eye Doctors in Traverse City, MI: 32 Registered Practices

32 eye care organizations on the Michigan side of the Traverse City metropolitan statistical area area hold a current NPI in the August 2026 CMS file: 24 optometry practices (75 percent) and 8 ophthalmology practices. They spread across 4 cities, led by Traverse City (27), Kalkaska (3), Interlochen (1) and Suttons Bay (1). The metro covers 4 counties including Benzie County, Grand Traverse County and Kalkaska County. 5 records were refreshed by the practice in 2024 or later and 22 have not been updated since before 2020.

Booking here: 75 percent of Traverse City records are optometry practices, which is the side of the market that does routine exams at $120 to $200 without insurance. The 8 ophthalmology practices are physician offices and price accordingly, at $150 to $300 or more. Good Eyes Optical and Traverse City Eye Consultants P C run multiple offices in this metro, so one price check usually covers all of them.

Registered practices
32
4 with a profile page
Optometry
24
75% of this metro
Ophthalmology
8
2 register a subspecialty
Cities covered
4
4 counties
Address matched
81%
rest placed at a ZIP code centroid

What an eye exam costs around Traverse City

No prices exist in the NPI registry, so treat the list below as a call sheet rather than a quote sheet. Nationally this site puts an eye exam at about $136 without insurance and around $25 with a vision plan.

No national retail optical brand is registered under its own name in this metro, so expect the independent optometry band of $120 to $200 rather than the $50 to $110 retail band. A comprehensive exam is $100 to $250, and adding a contact lens fitting takes the visit to $150 to $370.

Where the practices are

CityPracticesOptometryOphthalmology
Traverse City27207
Kalkaska321
Interlochen110
Suttons Bay110

City is the free-text value the practice entered in the registry. Every city in this table sits inside the Traverse City metropolitan statistical area area as defined by the Census 2023 delineation.

Every registered practice in Traverse City

Ordered by city, then by name. Names in blue have a profile page with the full registry record and the nearest alternatives.

PracticeCityRegistered asPhone on recordRecord updated
Good Eyes Optical
Registered as Goodwill Optical Inc
InterlochenOptometry(231) 932-1520October 2024
Kalkaska Family Vision Care
Registered as Townline Family PC
KalkaskaOptometry(231) 258-9781April 2015
Robert & Kimberly Molter IncKalkaskaOptometry(231) 258-9781March 2015
Traverse City Eye Consultants P CKalkaskaOphthalmology(231) 935-8101March 2021
Insight Optometry, PCSuttons BayOptometry(231) 271-4544November 2012
Anna Lammers OD PLLCTraverse CityOptometry(231) 947-1691December 2017
Bay Eye Associates
Registered as Arkin Eye Center PC
Traverse CityOphthalmology(231) 935-0630January 2026
Cedar Run Eye CenterTraverse CityOptometry(231) 929-3888August 2020
Christopher Gilmartin, O.D., IncTraverse CityCorneal and contact lens management(231) 946-6095September 2015
Dennis E. Pace, O.D., PLCTraverse CityOptometry(231) 941-5806November 2007
Dr. Mark Noss
Registered as Dr. Mark Noss LLC
Traverse CityOptometry(231) 946-8460December 2009
Excel Institute, LLCTraverse CityVision therapy(231) 946-7700July 2018
Family Vision Care PLLCTraverse CityOptometry(231) 933-7195November 2009
Full Spectrum Eyecare
Registered as Mark D Noss OD LLC
Traverse CityOptometry(231) 946-8460April 2015
Goodwill Optical
Registered as Goodwill Optical Inc
Traverse CityOptometry(231) 932-1520November 2008
Grand Traverse Ophthalmology Clinic PCTraverse CityOphthalmology(231) 947-6246April 2024
Great Lakes Eye Consultants PLCTraverse CityOphthalmology(231) 947-1690May 2018
John Christopher Hanford OD IncTraverse CityOptometry(231) 933-7195December 2019
Marc L Austhof OD Eye Care Services PLLCTraverse CityOptometry(231) 933-7195June 2015
Nichols Optical IncTraverse CityOptometry(231) 941-7788May 2012
Northern Vision Eye Care, PCTraverse CityOphthalmology(231) 932-9000June 2008
Old Town Optical
Registered as Baas Optometry PC
Traverse CityOptometry(231) 946-0333August 2010
Patrick J Kiella ODTraverse CityOptometry(231) 947-9500April 2008
Potthoff Eye Care & Surgery
Registered as William P. Potthoff, Jr., MD, PLC
Traverse CityOphthalmology(231) 409-1581October 2017
Reed Optometric, PCTraverse CityOptometry(231) 947-8667January 2026
Scarbrough Family Eyecare
Registered as Scarbrough Professional Services, P.C.
Traverse CityOptometry(231) 947-8667September 2012
Soave Eye Care PLLCTraverse CityOptometry(231) 947-9500November 2020
Specialized Eye Care and Eye Wear Services, PLLCTraverse CityOptometry(231) 947-6767July 2016
Stewart Family Eye Care PCTraverse CityOptometry(231) 947-2020August 2013
Svs Vision IncTraverse CityOptometry(231) 408-3200June 2023
Traverse City Eye
Registered as Traverse City Ophthalmology PLLC
Traverse CityOphthalmology(231) 935-8101March 2024
Traverse City Eye Consultants P CTraverse CityOphthalmology(231) 935-8101March 2021

Phone numbers are the practice location numbers on the NPI record. They are self-reported, CMS does not verify them, and 22 of these records have not been updated since before 2020. An NPI does not mean the practice is licensed: that is a matter for the Michigan licensing boards.

Groups with more than one office here

Practice groupOffices in this metro
Good Eyes Optical2
Traverse City Eye Consultants P C2

Nearby metro areas

Cadillac, MI (8)Petoskey, MI (14)Ludington, MI (6)Big Rapids, MI (9)Mount Pleasant, MI (6)Escanaba, MI (6)All Michigan practices

Related price guides

Eye exam cost without insuranceComprehensive eye exam costContact lens exam and fittingGlaucoma test costRetinal imaging costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06