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Midland, MI - NPI registry record

Svs Vision Inc, Midland: NPI Registry Record and Eye Exam Cost Context

Svs Vision Inc holds NPI 1942598230, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 7207 Eastman Ave, Midland, MI 48642, inside the Midland metropolitan statistical area area. The NPI was issued in July 2011, 15 years ago, and the practice last updated its own entry in June 2023.

What the registry record says

NPI number
1942598230
Legal business name
Svs Vision Inc
Primary registered specialty
Optometrist (152W00000X)
Non eye care codes on the record
1 additional taxonomy code outside optometry and ophthalmology
Practice location
7207 Eastman Ave
Midland, MI 48642-7402
Phone on the record
(989) 488-1866
NPI issued
July 20, 2011
Record last updated by the practice
June 29, 2023
Registry status
NPI registry record, active as reported by CMS August 2026
Metro area
Midland, MI
County
Midland County
Locations under this name
89 registered nationally
Location precision
Street address matched by the US Census geocoder

Reading this record

89 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in June 2023. That is neither fresh nor ancient by the standards of this metro, where 0 of 12 records were updated in 2024 or later and 8 predate 2020.

For local context: Midland holds 12 registered eye care practices in this snapshot, 11 of them optometry and 1 ophthalmology, in ZIP codes including 48642. 8 of them took an NPI before this practice did. The closest is Dennis M Johnson OD PC in Midland, 0.7 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Michigan boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

44 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Midland metro itself there are 12, 11 of them elsewhere in Midland. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Dennis M Johnson OD PCMidlandOptometry0.7 mi(989) 636-7200
Paul F Walker OD PCMidlandOptometry0.7 mi(989) 636-7200
Midland Eye Care, PLCMidlandOptometry0.7 mi(989) 636-7200
Scott M. Buckingham, OD PCMidlandOptometry0.8 mi(989) 636-7580
Jackson & Bigelow MD PCMidlandOphthalmology1.0 mi(989) 631-2020

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Svs Vision Inc. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 12 practices on the Midland page give you the full local field to call around.

Keep looking

All 12 practices in MidlandMichigan directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06